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Vice President - Growth - Healthcare

7.00 to 12.00 Years   Mumbai City   22 Jun, 2022
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryPersonal Care / Beauty
Functional AreaSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    With the rise in demand for doorstep-delivered product/service, our client focuses on the most important service, healthcare, and delivers the service at the comfort of our home. Some of the services provided by them are nursing care, elder care, doctor at home, physiotherapy, etc. They follow the best practices in medical care and maintain global protocols and standards.Our client is a 10 year old company headquartered in Mumbai and is present in 9 cities. They have raised a total of $4.4M in funding over 2 rounds. There are more than 1000 caregivers on their platform who are serving 700 patients on a daily basis.As a Vice President - Growth, you will be responsible for creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.What you will do :Leading the digital marketing team and being responsible for constant optimization of channels and mediums to get maximum revenue for business and brand valuePlaying a significant role in long-term planning, including an initiative geared toward operational excellenceLeading the SEO/SEM and Content MarketingOrchestrating digital content strategies across all online platformsDesired Candidate Profile :What you need to have :Radical Accountability: Run the vertical like your own business. Product is incredibly high qualitySystems Thinking: Early-stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talkerWillingness to be a part of fast-paced aggressive work culture growing start-up and enabling innovation and creativity to develop new winning strategies and solving complex problemsKnowledge in MS Office; including Outlook, Access, Word and Excel (Macros)Preferably from a B2C (Consumer) centric backgroundExperience on Google Analytics, Appsflyer/ Firebase and Ads ManagerGoogle Tag Manager and Amplitude or related tool experience is highly preferredExperience with A/B and multivariate experimentsWorking knowledge of ad serving tools (e.g., DART, Atlas)Experience in setting up and optimizing Google Adwords campaigns,

Keyskills :
project managementautomationcost controldeliveryltdms officead servingelder caregoogle adwordsbrand buildinglead generationdigital contentgoogle analyticsdigital marketing

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