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Lead - Performance Marketing - JioMart

10.00 to 14.00 Years   Navi Mumbai   02 Mar, 2024
Reliance Retail
Job LocationNavi Mumbai
EducationNot Mentioned
SalaryNot Disclosed
IndustryRetail
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Specifically, You Will Be Responsible To Creating and executing a strong performance marketing strategy & execution plan Developing and managing digital prospecting and remarketing campaigns Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels Identifying and testing new channels to continue to meet or exceed established critical metrics Working closely with the management to share funnel conversion improvement ideas, feedback & present results. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing. pages and optimize user experience Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Instrument conversion points and optimize user funnels Collaborate with agencies and other vendor partners Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriateWhat Youll DoDecide on performance marketing strategy and campaign calendarDecide on campaigns for relevant productsDecide on strategies to improve customer experience, customer loyalty and customer satisfaction based on analysis of marketing campaignsWhat Youll NeedMBA degree in marketing10 Yrs of experience in Ecommerce Setup as Performance Marketing / Campaigns ManagementProven working experience in digital marketingDemonstrable experience leading and managing digital campaigns, marketing database, email, social media and/or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsStrong analytical skills and data-driven thinkingUp-to-date with the latest trends and best practices in online marketing and measurement,

Keyskills :
Digital MarketingEmail MarketingSocial Media MarketingDisplay AdvertisingAnalytical SkillsPerformance MarketingCampaigns ManagementMarketing DatabaseAB Testing

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