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Marketing Manager

5.00 to 10.00 Years   Navi Mumbai   26 Oct, 2023
SEARCHLIGHT HR SERVICES PRIVATE LIMITED
Job LocationNavi Mumbai
EducationNot Mentioned
SalaryRs 4.0 - 9 Lakh/Yr
IndustryChemical / Plastic / Rubber / Glass
Functional AreaMarket Research (MR)
EmploymentTypeFull-time

Job Description

    1. Build compelling stories around our fragrances, flavors and ingredients using your understanding of market trends and data and successfully deliver these presentations and experiences to clients
    1. Build in-depth market and consumer understanding forindustry trends
    2. Conduct gap analyses to effectively identify and communicate opportunities for to build the business for a particular brand, client or for various categories
    3. Initiate and guidedevelopment of new creative marketing programs and new sensorial presentation techniques
    1. Assessment of market position of company and its capabilities versus market opportunities and competitive offerings.
    1. Development of prioritized list of target accounts at Regional, National and global Level, applications to prioritize Aarav marketing resource allocation and focus.
    1. Identify short, medium and long term market opportunities. Define them commercially and technically to drive the marketing programs.
    2. Collaborate closely with the fragrance/flavor development and technical teams to understand and develop strategies for future olfactive and conceptual directions.
    3. Work with sales to ensure quality execution of reactive projects to meet account development plan needs.
    1. Provide market understanding and presentation support to Account Managers when necessary.
    1. To support regional / local product management in designing new launches to market by providing market understanding of country needs to avoid launch errors or issues,and improve effectiveness.
    1. Understand consumer needs through subscribed marketing data as well as intelligence; familiar with category trends
    1. Lead promotion roll-out and ensure its local relevance to generate the appropriate business return.

Keyskills :
analysischemicalmarketing

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