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Paid Media Specialist

2.00 to 7.00 Years   Navi Mumbai   08 Dec, 2022
QI LIFECARE PRIVATE LIMITED
Job LocationNavi Mumbai
EducationNot Mentioned
SalaryRs 4.0 - 9 Lakh/Yr
IndustryMedical / Healthcare
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    Dear Candidate,Greetings for the day!!We are been currently hiring for a Paid Media Specialist.Job title :Paid Media SpecialistJob Location:MumbaiAbout us :QI Spine is a disruptive Health Tech player that is solving the worlds Spine Care problem through Data Intelligence.In an era where popping medicines and being recommended surgery has become a common practice, QI Spine has changed the face of the game. With an algorithm developed over 12 years across millions of cases, it has treated back & neck issues in the most efficient and long-lasting approach.Launching in the US market in 6 months followed by the UK and the Middle East, QI Spine aims to target the $1.1 Bn market with a unique offering for all types of patients through Clinic care, Video care, and Digital care being made possible via its integrated mobile application. All of this enables tremendous experience, global exposure, and wealth generation in a short time for a dynamic, out-of-the-box thinker.Responsibilities:
    • Responsible for managing and implementing successful paid campaigns on search and social platforms, demonstrating revenue goals, efficiency and volume
    • Work with Sales and Marketing teams as needed to estimate budgets and volumes for set targets
    • Audit search and display efforts and provide insight as to how ROI can be increased
    • Responsible for the Adword budget allocation and planning
    • Competitor research to support keyword research
    • Understand and manage creative campaigns to improve ad performance and quality CTRs
    • Responsible for bid management, keyword research and specific country targeting. Optimize campaigns with text for ads, etc.
    • Ensure evaluation and tracking is in place to monitor campaigns
    • A/B testing setup and tracking
    • Identify opportunities to grow leads and improve profitability of campaigns
    • Understand display advertising on new networks, outside of Google
    • Consult on landing page optimization and testing recommendations for campaigns
    • Work directly with marketing managers to communicate results and opportunities within paid search and display efforts to the client
    • Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns.
    • Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members
    • Knows the ins and outs of Facebook ads
    • Advanced knowledge of Facebook pixels
    • Advanced knowledge of retargeting ads
    • Excellent at writing ad copy
    • Create/add/manage Facebook ads and large budgets on a daily basis
    Interested candidates can mail their resumes: hidden_email

Keyskills :
paid mediamarketing campaignsdigital marketingpaid search campaignspay per click

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