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Paid Media specialist

3.00 to 5.00 Years   Navi Mumbai   08 Dec, 2022
Talent Corner HR Services Pvt Ltd
Job LocationNavi Mumbai
EducationNot Mentioned
SalaryRs 3.0 - 7 Lakh/Yr
IndustryMedical / Healthcare
Functional AreaMarketing / CommunicationMedia Planning / Buying
EmploymentTypeFull-time

Job Description

    Responsibilities: Minimum 2 years of experience Responsible for managing and implementing successful paid campaigns on search and socialplatforms, demonstrating revenue goals, efficiency and volume Work with Sales and Marketing teams as needed to estimate budgets and volumes for settargets Audit search and display efforts and provide insight as to how ROI can be increased Responsible for the Adword budget allocation and planning Competitor research to support keyword research Understand and manage creative campaigns to improve ad performance and quality CTRs Responsible for bid management, keyword research and specific country targeting. Optimizecampaigns with text for ads, etc. Ensure evaluation and tracking is in place to monitor campaigns A/B testing setup and tracking Identify opportunities to grow leads and improve profitability of campaigns Understand display advertising on new networks, outside of Google Consult on landing page optimization and testing recommendations for campaigns Work directly with marketing managers to communicate results and opportunities within paidsearch and display efforts to the client Remain current with industry trends while continually leveraging new tools and industry bestpractices to boost efficiency of campaigns. Contribute to campaign performance reports, using data to tell stories, and provide actionableinsights for team members Knows the ins and outs of Facebook ads Advanced knowledge of Facebook pixels Advanced knowledge of retargeting ads Excellent at writing ad copy Create/add/manage Facebook ads and large budgets on a daily basisPluses: Google Adwords Certified Google Analytics Certified SEO understanding Creating things on the fly Managed budgets and stayed within budgets

Keyskills :
seopaid search strategymedia planningdigital marketinggoogle analyticsseo analysisgoogle adwordspaid mediamarketing strategy

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