Req. for the post of Associate Growth Manager

Job Description

Company Overview: Testbook is a leading online education platform that aims to revolutionize the way students prepare for government exams. We offer a wide range of high-quality study materials, practice tests, and interactive learning resources to help students excel in their exam preparations. As we continue to grow, we are looking for an Associate Growth Manager/Growth Manager to join our team and oversee the growth and success of our government exam YouTube channels. Role Overview: As an Associate Growth Manager/Growth Manager, you will be responsible for managing and growing YouTube channels dedicated to government exam preparations. You will play a crucial role in developing and executing strategies to increase channel subscribers, views, engagement, and overall channel performance. This position requires a creative mindset, strong analytical skills, a deep understanding of the target audience, the ability to establish deep relationships with educators, and the art of delegating tasks effectively.Must have - Creative, High Agency, hard-working, Art of Delegation, Team Management, and intent of Contributing Individually too in a Team setupNice to have - Past Experience working with Creators with more than 1 Million+ Subscribers or EdTech Youtube Scaling ExperienceResponsibilities:- KPIs are Youtube Views, Subscribers Gained, Watch Time, and Revenue generated through Faculty- Develop and execute growth strategies for YouTube channels focused on government exam preparations.- Conduct market research and analyze trends to identify growth opportunities and stay ahead of the competition.- Create engaging content ideas, video concepts, and thumbnail designs that resonate with the target audience.- Collaborate with content creators, video editors, and graphic designers to ensure high-quality and visually appealing videos.- Establish deep relationships with educators to enhance content quality and provide valuable insights for exam preparation.- Delegate tasks effectively to content creators and coordinate project timelines to ensure the timely delivery of videos.- Optimize channel performance by implementing SEO best practices, monitoring analytics, and making data-driven decisions.- Plan and execute YouTube advertising campaigns to drive channel growth and increase subscriber base.- Monitor and respond to user comments, feedback, and inquiries to foster engagement and build a loyal community.- Stay up-to-date with the latest YouTube trends, algorithms, and best practices to maximize channel visibility and reach.- Collaborate with cross-functional teams, including marketing, product, and analytics, to align strategies and achieve growth objectives.- Track and report key performance indicators (KPIs) related to channel growth, engagement, and revenue generation.Requirements:- Degree in Marketing, Business Administration, or a related field (MBA in Marketing preferred). Or B.Tech from IIT, NIT, etc with a relevant experience in Youtube- Candidates with prior experience in scaling youtube channels to 5M Subscribers (Preferred, not mandatory)- 1-3 years of experience in digital marketing, growth hacking, or YouTube channel management.- Proven track record of successfully growing YouTube channels or online communities.- Strong creativity and ability to develop innovative content ideas.- Excellent written and verbal communication skills.- Proficiency in data analysis and ability to derive insights from analytics tools (e.g., YouTube Analytics, Google Analytics).- Knowledge of SEO principles and best practices for YouTube.- Familiarity with video editing software and graphic design tools is a plus.- Passion for education and understanding of government exam preparation is preferred.- Ability to establish deep relationships with educators and collaborate effectively.- Strong delegation skills and the ability to coordinate multiple tasks and project timelines.- Self-motivated with the ability to work independently and as part of a team.- Strong organizational skills and attention to detail.,

Keyskills :
graphic designersmarket researchanalytical skillsadaptive learninggraphic design