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Applicants apply for Unit Manager - Marketing

2.00 to 3.00 Years   Pune   04 Jul, 2022
Bajaj Finserv Lending Ltd
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    * Duties and Responsibilities - WHY THIS POSITION IS REQUIRED With increasing focus on building the brand & business through digital we need to create a robust digital campaign creation and execution machinery. This position will be a key cog to bringing the same to life in the digital domain. KEY ROLES AND RESPONSIBILITIES DIGITAL CAMPAIGN DESIGN AND EXECUTION Run the annual campaign calendar Create innovative campaign ideas and benchmark against the best in class Develop engaging creative & innovative communications & design strategy for these digital campaigns Develop the media plan & execution strategy Work with agency ecosystem & cross functional teams within the function (tech analytics search) to successfully deliver the campaigns & maximize the output Create milestone charters by campaign and in-depth post campaign analysis MANAGEMENT OF DIGITAL ASSETS Creation & management of campaign pages microsite on our owned assets Create annual campaign calendars in accordance with the brand & business strategy to drive traffic and engagement on these assets Assess and manage campaigns across touch points COMMUNITY CREATION AND MANAGEMENT Account management for all company social media and other community-based accounts Analyze social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement Monitor and develop reports on competitor activity within their community spaces STAKEHOLDER MANAGEMENT Work with different stakeholders across marketing and business teams for the digital campaigns & asset management , * Ability to work in self-directed, fast-paced, results-oriented environment MBA or equivalent degree, preferably in Advertising/Marketing Minimum of 2-3 years of work experience digital marketing Knowledge of various Social Media Platforms Advertising, Copywriting, Content Creation, Proof-reading and Editing Skills will be an advantage Excellent command over written and spoken English Ability to meet strict and aggressive deadlines Comfortable dealing with ambiguity; ability to drive clarity in difficult or confusing situations

Keyskills :
bankingfinancefilingmispost campaign analysissocial mediaproof readingspoken englishdigital assetsdesign strategyannual campaign

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