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| Job Location | Pune |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | Banking / Financial Services |
| Functional Area | Sales / BD |
| EmploymentType | Full-time |
* Duties and Responsibilities - ROLES AND RESPONSIBILITIES 1. Content & communications Strategy Build and implement the content & communications strategy to meet business objectives like increase in traffic leads product awareness Create a content framework that talks to a varied TG (mass-affluent 25-45 years tier 1-4 cities/towns) mixes formats and languages (English & vernacular) Manage the content channel & lever matrix to drive business outcomes with the lowest cost of acquisition 2. Communications production Complete responsibility for all on and off-us communication to drive traffic and impact business Ability to write/edit clear and concise content unique to the platform and influence/direct designers and art directors for creative layouts Basis Performance Marketings (PM) objectives defining the strategy creating the monthly production pipeline reviewing and editing every SINGLE piece of communication that goes out on the www Increase CTR OR and other critical metrics for all content production for PM Manage the expansive agency and freelancer ecosystem to support high-scale content production 3. Capabilities Drive the development of content capabilities around production automation distribution and amplification thereby leading to a reduction in TAT and costs Work with technology teams to build an enterprise Digital Asset Management (DAM) tool to deliver communications at scale and speed Identifying opportunities for new formats and channels for content marketing 4. Customer obsession and governance Relentless focus on making customer interactions non-intrusive; using content to create a frictionless experience Zero tolerance for content & communication errors Develop a comprehensive content guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice. Create checks and balances in the system so that all customer-facing content is first time right every time , * PROFESSIONAL EXPERIENCE AND QUALIFICATION 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing will be an advantage Masters in Mass Communication from Tier 1 colleges; certification in digital marketing/content marketing will be a bonus Excellent command over the English language Hands-on experience of writing, editing and Content Governance tools Ability to handle complex briefs and ideate out of the box Deep customer focus by understanding customer behavior and analyzing data & real-world experiences Detailed orientation & very structured thinking of customers entire journey and experience. MOST IMPORTANT SECTION (MUST READ) What kind of place is this 65 hours per week, 6 days a week - It will be so engaging that you wont realize Fluidity - we are dynamic and continuously upgrade, update and improve No nonsense, no bureaucracy - we have a flat structure and believe in transparency Magic in madness - we work and party like crazy Stronger, faster, better - twice as fast career growth than any other organization Informal - no dress codes, no fixed seating Pushy - we like getting things done in the least time Cool colleagues - buddy like peers Le Mans - passion runs in our veins 24x7
Keyskills :
bankingfinancefilingmisdigital asset managementcustomer focusasset managementenglish languagedigital marketingcontent marketingproduct awarenessmass communicationcontent productionnbfc