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Brand Lead - Ceramics/Tiles & Bathroom Ware required

10.00 to 14.00 Years   Ahmedabad   05 Apr, 2023
Talisman Advisors Pvt Ltd
Job LocationAhmedabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaGeneral / Other SoftwareInterior Design
EmploymentTypeFull-time

Job Description

    Location : AhmedabadExperience : 10-14 YearsEducation : MBAClient : Our client is in manufacturing of Ceramics- Tiles & Bathroom ware.Job Specs:- Construct brand planning.- Brand portfolio & brand development including brand positioning.- Target audience, 360- marketing communication, marketing channels & media id in pricing, product & promotion strategies based on consumer data, competition analysis & market research.- Understand consumer behaviour, demands & needs to develop marketing plan & marketing strategy to grow brands market share & brand health.- Create brand Go To Market (GTM) strategies to generate brand awareness & brand recall Drive brand launches & product launches via online marketing & offline marketing .- Indulge in consumer analysis & interpret consumer insights for consumer segmentation, integrated marketing communication & multi-channel marketing Execute outdoor, print, radio, TV (ATL) & celebrity endorsement campaigns Implement In-store, mall & on-ground activations (BTL) Ideal fit Candidate :- with experience in Brand & Marketing Communication.- Product Brand Knowledge / Positioning.- Media Planning & Buying (Technical knowledge of media production/ media events) - Financial acumen - A&P Budget management,

Keyskills :
integrated marketing communicationcontinuous improvement facilitationmarket sharemedia planningbrand awarenesstarget audienceonline marketingconsumer insightsoffline marketing

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