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DGM - Marketing ( Oncology - Emerging Markets )

8.00 to 12.00 Years   Ahmedabad   13 Feb, 2024
Intas Pharmaceuticals
Job LocationAhmedabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryPharma / Biotech
Functional AreaNot Mentioned
EmploymentTypeFull-time

Job Description

    Role Purpose:The role exists to support businessesa) By providing the commercial team across Regions/ Countries with a robust marketing plan & marketing material related to Oncology products to enable effective sales.b) Drive New product launch/effectiveness analysis across EM for all products along with New product supply chain teamDevise marketing plans, promotional strategy for branding of core products and create global marketing guidelines for key focus countries in APAC, Latin America & Africa (including South Africa)Develop printed and electronic promotional material and relevant clinical papers. Liaise with Regional & Country Heads, Marketing teams to assess the response to and suitability of current promotional materialDrive Emerging market New product launch - Participate and align cross-functional department and Country teams to facilitate continuous improvement and support for New product launches to ensure in-market launch. effectivenessAddress key marketing and business challenges in alignment with key stakeholders for Core Pharma brands and new introductionsCollaborate with regional teams to drive market research projects to assess customer attitudes to the current product range and new product introductions.Undertake strategic market analysis with respect to competition, study key market dynamics and target groups to define appropriate go-to-market approach for the markets in partnership with business commercial teams to ensure successful launches.Continuously monitor launch performance and marketing/sales performance and build that into the marketing plans .Assess commercial capability gaps and strive to build appropriate capabilities for the field force, as well as for partners to ensure achievement of the growth plans / revenue targets for the business.Create a training calendar for the year and ensure maximum coverage of medical representatives & others on new marketing techniques & product USPs.Essential RequirementsCreative & strong marketing skillsStrong exposure to Oncology marketingGood Business acumenImpressive & demonstrated career record in a similar position at a similar levelStrong analytical and problem-solving abilityAbility to influence at a senior level, both internally and externallyCredible and confident communicatorGood IT skills (Word, Excel, PowerPoint and Outlook)Hands-on approach and a can-do attitudeHigh on energy and enthusiastic about achieving high levels of excellence,

Keyskills :
marketingbrandingmarket researchbusiness acumenanalytical skillscommunicationIT skillsenergypromotional strategyoncology marketingproblemsolvinginfluencinghandson approach

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