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Head-Marketing

5.00 to 10.00 Years   Ahmedabad   13 May, 2022
Unison International Consulting Pvt Ltd
Job LocationAhmedabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BDSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    We are looking for a Head-Marketing for a well Entertainment Startup client :Roles and ResponsibilitiesBuild, motivate and develop a team of high performing brand and digital marketing specialists.
    • Lead the brand and communications strategy for the service that creates pull and delivers customer acquisition and engagement goals.
    • Build brand awareness, salience and affinity to fuel customer growth and engagement. Lead the development of brand voice and personality. Drive 360-degree clutter-breaking campaigns across channels like out-of-home, print, radio, catchment- area marketing, promotions within housing societies, social, digital and PR
    Define and execute the digital marketing strategy. Establish, implement and measure the effectiveness of digital/mobile advertising initiatives to drive awareness and adoption of our Kids Entertainment OTT Platform.Establish and optimize a variety of digital advertising partnerships to drive greater adoption. Responsible for end-to-end execution of campaigns from agency briefs to creative development, media planning, campaign execution and measurement.
    • Create messaging strategy for key target segments
    • Collaborate effectively with cross-functional (sales, customer acquisition, customer engagement, product, PR, legal, finance) teams and external partners (marketing agencies, affiliates, etc.) to deliver results.
    Desired Candidate ProfileMBA from a Tier-I or Tier-II institute
    • Experience in brand marketing/communications and digital marketing in OTT industry
    Solid knowledge of the TV/entertainment landscape and streaming platforms
    • Experience in Childrens Entertainment, Animation will be an advantage
    Knowledge of Digital Marketing tools and other relevant tools Google Analytics, Google Ads, Facebook and Instagram Ads, Data Analysis toolsIf interested please share your updated CV to hidden_email or whats app at hidden_mobileRegardsUnison InternationalIndustry: Film / Music / Entertainment Functional Area: Marketing & Communication Role Category: MarketingRole: Head - MarketingEmployment Type: Full Time, Permanent ,

Keyskills :
music makingdata analysismedia planningbrand awarenessgoogle analyticsdigital marketingcampaign executiondigital advertisingcustomer engagementcustomer acquisitionadsfilmfuelradiobrandprintagency

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