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Lead Performance Marketing Ahmedabad 3+yrs Exp 6-8L CTC

3.00 to 0.00 Years   Ahmedabad   26 Jun, 2023
Angel and Genie
Job LocationAhmedabad
EducationNot Mentioned
SalaryRs 6 - 8 Lakh/Yr
IndustryAdvertising / MR / PR / Events
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

    Job Category:Advertising & MarketingJob Type:Full TimeJob Location:AhmedabadSalary:6-8L PAYears of Experience:3+yrs
    • Develop a highly visible customer acquisition campaigns including responsibility for messaging, scheduling, testing and analyzing the performance and identifying new opportunities based on customer and business data
    • Define KPIs and develop marketing plans for various channels, while identifying tactics with high efficiency and incrementality
    • Lead detailed analysis of campaign effectiveness, including acquisition results, creative targeting, and cohort analysis
    • Collaborate with internal operations, merchandise, creative, and planning teams to maximise impact of sales and astro events
    • Work with development and marketing teams to ensure user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user flow
    • Thinking creatively about ways to drive new customer acquisition across non-traditional media and channels
    • Reporting on progress against goals and relevant marketing metrics
    Qualifications and Requirements:
    • A bachelors degree, preferably in Marketing, Advertising, or a related analytical field
    • 4 years of relevant experience in an ecommerce / direct response environment
    • Excellent written, verbal and interpersonal communications
    • Excellent analytical and quantitative skills
    • Experience in developing customer acquisition campaigns
    • Experience with Google Analytics or other web analytics tools
    • Strong empathy for customers AND passion for revenue and growth
    • Ability to identify, prioritise, and articulate highest impact initiatives
    Experience : 3+ Yrs of relevant experience, not exceeding overall experience of 10 years.Package : 6-8 LPAOpenings : 2Qualification: Bachelors degree, preferably in Marketing, Advertising, or a related analytical field

Keyskills :
marketing

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