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Req. for now Head - Marketing - FMCG

15.00 to 20.00 Years   Ahmedabad   12 Jun, 2023
Vito India
Job LocationAhmedabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryManagement Consulting / Strategy
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    Our client is one of worlds biggest manufacturers in the world of personal care. - This incumbent is being recruited with a view to set up our marketing department from end to end. To set up sub departments of brand management and eCommerce.- To build brand positioning and stories for our brands and ultimately help to change the business model for product development and launch to a model where the marketing team is the central function and owners of the brands global P&L.- Build a brand management department. - Build brand stories and positioning for each of the groups brands. - Set up brand guidelines and target markets for the groups brands. - Build a process and strategy for the product development pipeline of our brands. - Take overall responsibility, for the full product development cycle; from product conception, through production, through to in-market launch and post launch evaluations and action planning. - Build relationships with our Sales teams, as well as end consumers across the world to begin building plans for ATL, BTL activities aimed to drive sales. - Develop a coherent influencer strategy globally. - Build a concerted digital marketing strategy for the brand. - Build a strategy and plan of action for the groups social media channels. - Take ownership of all website re-development projects. - Create, build and roll-out the global marketing strategy of the group. - Work with the cross-functional teams, to adapt the business process relating to product development, product launch and sales - to bring the marketing department as the central department of the organization. - Minimum of 15 years of experience with relevant Master degree preferably from a premium B school.- Should have worked in a role where they have had to build up a marketing department from scratch.- Able to balance strategic vision, with on the ground involvement and work. - Should have come from the personal care, beauty or color cosmetics industry.- Should have worked in a role that has involved international exposure (beyond just India). - Able to work with a very wide number of brands & products.- Entrepreneurial vision and mindset. - Should have a solid understanding of financials and managing P&Ls.This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
social mediapersonal careproduct launchbrand managementbusiness processglobal marketing

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