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Senior Marketing and Branding Manager

3.00 to 8.00 Years   Ahmedabad   22 Dec, 2022
Ikamate HR India Pvt Ltd
Job LocationAhmedabad
EducationNot Mentioned
SalaryNot Disclosed
IndustryPersonal Care / Beauty
Functional AreaProduct MarketingMarketing / Communication
EmploymentTypeFull-time

Job Description

    What you will be doing (Your key responsibilities): Identify trends and insights, and optimize digital marketing activities in line with learnings to improveperformance conceiving and improving existing marketing strategies Develop and execute on program launch plans, including positioning statements, value propositions,collateral development, promotional plans. Define how individual products and services map (APIs, platform technology, analytics, toolkits) to createa larger value proposition Develop and execute annual marketing plans including strategic initiatives, demand forecasting,distribution plans, research initiatives, display plans and in-store activation and promotional activity. Use your expertise of brand management, agency, retail, and/or beauty industry Uphold brand values whilst pushing boundaries and challenging the norm in an everchanging broadcastingmarketing landscape Conceptualize, build, and execute the full lifecycle of marketing and merchandising including creativedevelopment, targeting segmentation, and performance analysis Develop resourcing strategies, allocates budgets, staff tools end specialized support necessary for costeffective operations Design creative on-site and off-site marketing campaigns in partnership with strategic brands to stimulatedemand and drive awarenessYou are a pro at: D2C Branding Bounce Rate Purchase Intent Cost Per Acquisition Customer Lifetime ValueYou ace the following powers: Accountability Flexibility Problem Solving Being Result Oriented Being great at Relationship BuildingWhy should jump in our bandwagon You will be a part of a founder driven start upYou will be experiencing the journey with the fastest growing cosmetics firm in IndiaYou will be part of an amazingly vibrant & passionate team (which is fun)You will grow immensely in the journey with our mission to revolutionize cosmetics industryEnjoy flexible work timings & alternate Saturdays off.

Keyskills :
brandingdigital marketingmarketing managementd2c

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