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Adda247 - Growth Lead - Engagement & Retention

4.00 to 8.00 Years   Gurugram   20 Mar, 2023
Adda247
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryEducation / Training
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    We are looking for a Digital Marketing Growth lead, with end-to-end ownership of engagement, retention and growth parameters for our platform - app and website. The person should be a big fan of metrics, mad about A/B testing, an optimization maniac and have laser focus on user experience, engagement and content consumption.Qualification & Experience :- Extremely data driven individual with over 4 years of relevant experience- Engineering educational background (pref. IIT/NSIT/BITS Pilani)- Experience with B2C products- Experience with CRM engines and analytics & dashboarding toolsResponsibilities :Strategy :- Lead the engagement strategy for our students to increase time spent and repeat visits- Design campaigns based on student persona, product lifecycle and industry events.- Constantly look at competitors and provide SWOT analysis and identify their success factors.Execution & Team Handling :- Should have prior hands-on experience with CRM channels.- Create audience segmentation & identify message for different buyer personas.- Identify, analyze each channel to create a winning strategy- Drive engagement and consumption through re-marketing campaigns. Identify the right channels to re-target users- A/B test: audience targeting, ad copy, creative, landing page and more.Data Analytics :- Interpret data, analyze results using statistical techniques to determine actionably- Ability to analyse competitor strategies and recommend changes in our strategy.- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in goals- Monitor and evaluate results and performance across the major channels.Industry Trends :- Keep pace with digital marketing industry trends, new channels and other developmentsTools :- Deep Knowledge of Google Analytics, Database, CRM tools like MoEngage, Clevertap etc,

Keyskills :
web analyticsteam handlingswot analysisuser experiencereporting toolsgoogle analyticsdigital marketingaudience segmentationoptimization strategiesb2cmadlaserdesigntestingmetrics

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