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AVP/VP -performance marketing

7.00 to 10.00 Years   Gurugram   01 Feb, 2023
Skyleaf Consultants
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    Overview:Skills and Qualifications Bachelors degree in marketing, advertising, or communications Successful track record in senior marketing roles and creating marketing campaigns Excellent leadership, communication, and decision-making skills Experience with digital and print marketing, content marketing, and social media marketing Proven ability to plan and manage budgets Job Description We are looking for someone who has the capability, energy, and passion to head all our Performance marketing efforts for one of these businesses. Each business is large and complex, selling multiple categories and a portfolio of its consumer brands. You will need to work closely with other marketing teams, category managers, product managers, and the CXOs to build each category, along with scaling the overall business. We will look at you to acquire new customers as well as retain past purchasers while improving marketing efficiencies. You will get an opportunity to not only own the P&L of the marketing team but also work with multiple teams to innovate across different functions to build the future of the business. A strong understanding of business drivers will be a foundational strength for success in this job. You will be part of the Marketing Leadership team. Plan and execute all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns Designing; building and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Optimize install campaigns to improve cost per install, installation rates, and post install performance. Manage all the programmatic campaigns from ideation to media planning and optimization. Measure App engagement metrics like MAU, DAU, and Converting users regularly. Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence. Identify trends and insights, and optimize spend and performance based on the insights Plan, execute, and measure experiments and conversion tests Collaborate with internal teams to create landing pages and optimize the user experience Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Instrument conversion points and optimizes user funnels Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Managing budgets and finances for digital marketing initiatives for the organization.Skills:performance marketing, Digital Marketing

Keyskills :
avpdigital marketing

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