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| Job Location | Gurugram |
| Education | Not Mentioned |
| Salary | Not Disclosed |
| Industry | KPO / Analytics |
| Functional Area | Marketing / Communication |
| EmploymentType | Full-time |
Roles and ResponsibilitiesA leading Global Food & Beverages Group with over 1000+ outlets in India is looking for candidates for the role Deputy Brand Manager - CRMRolePartner with cross functional stakeholders to analyze business and marketing data to identify key drivers, mechanics, and associated dependencies for driving conversion, product adoption, retention, and cross-sell.Effectively translate analytics into clear insights and actionable recommendationsIdentify customer segments for targeted marketing programs and plan customer offers and programs to deliver ROI-positive resultsManage marketing automation including email triggers and batch campaigns throughout the customer lifecycle via various systemsDrive continued innovation in evolving marketing programs most effective at engaging the audience at scaleForecast results from various tactics and advocate for resource prioritization.Articulate program strategy and communicate results to key stakeholders.Drive brand awareness for hyperlocal initiatives through effective segmentation and messaging.Able to fully conceptualize, hypothesize & test user journeys on a omni-channel environment.
Keyskills :
brand managementbusinessmarketing automationproduct adoptionbrandmarketingoutletsuser journeysanalyticsfoodadvertisingsalesatlbrand awarenessemailtacticsstrategy