General Manager, Marketing (Home & Distribution), Global Marketing India

Job Description

*Member of India Global Marketing Leadership Team, Home & Distribution Marketing and Communications Leader will be responsible for end-to-end planning and execution of marketing communication initiatives for growing H&D Business in India
• This role requires a dynamic, proactive marketer and communicator who is adept at moving from strategy to ground execution, commands a strong understanding of consumer and retail marketing, works well under pressure, and excels at building strong relationships with senior-level stakeholders.
• Serve as trusted marketing advisor to India Chief Marketing Officer, H&D business leader and key stakeholders
• Co-Lead Development of Annual Marketing and Sales Plan (AMSP) for H&D Business
• Lead and manage all marketing communication strategies and execution for the H&D LOB - Developing and maintaining content across multiple channels. Coordination between multiple internal teams, agencies, and vendors
• Conceptualize and execute channel programs for multiple channels, along with the channel team (have good knowledge of how a retail / trade channel functions)
• A&P Budget Management for H&D Marcom
• Be responsible for driving overall results from the marketing activities - drive KPIs and deliver tangible Return on Investment (ROI)
• Collaborate with Offer/Product Marketing Upstream and Downstream Teams to launch new offers through impactful integrated marketing campaigns
• Create and drive the hero and boost offer launches and amplification in India
, * Skills And Attributes for Success
• Extensive B2C consumer and retail marketing experience Min 10+ years progressive experience in Consumer Durables, Consumer Electronics, Fast Moving Electrical Goods, Building Materials, or any large consumer facing industry. Mix of Marketing and Commercial Experience would be plus
• Proven track record of developing marketing and communications strategies, including annual marketing planning, calendar development & execution, building multiple marketing campaign deliverables, monitoring effectiveness, and making iterative optimizations as needed
• Experience of handling marketing programs covering : Homeowners, Traditional & Branded Retail, Electricians, Architects & Interior Decorators, Builders, Contractors etc.
• Strong experience in handling agencies : Marcom, Events, Digital, Advertising etc.
• Strong experience in retail branding and digital marketing
• Good working knowledge of PR techniques and ability to liaison with Country Communications Team to disseminate the right stories across Tier 1 Media channels
• Excellent interpersonal, written and oral communication skills
• Should be able to work with Top Management Team and communicate at all levels of the organization with strong presentation and inter-personal skills
• Adept at crafting and curating value propositions for products and solutions
• Proven track record of delivering high impact ROI driven marketing initiatives
• Proven capability to support the business ambition with high-quality, relevant, audience-centric integrated marketing campaigns
• Excellent project management, problem-solving and delegation abilities, ability to manage complex global processes and programs
• Exceptional attention to detail, organizational skills, and ability to multi-task, prioritize, manage to deadlines and work under tight deadlines
• Experience in handling events (online and offline) and coming up with an event marketing strategy. This may include planning/hosting our events or participating in trade / global / small scale events.
• High level of flexibility and the ability to independently managing multiple tasks
• A self-motivated team-player with an open can-do attitude with high levels of energy
• Good communication and networking skills, able to form strong partnerships
• Good Knowledge of Marketing Automation tools - Adobe Marketo, Tableau etc.
Strong Competency in Microsoft applications including Powerpoint, Excel etc.

Keyskills :
return on investmentsales plantop managementproblem solvingevent marketingretail brandingretail marketingautomation toolsglobal marketingequipment supplystatements of work sow