skillindiajobs
Register for Job
Hyderabad Jobs
Banglore Jobs
Chennai Jobs
Delhi Jobs
Ahmedabad Jobs
Mumbai Jobs
Pune Jobs
Vijayawada Jobs
Gurgaon Jobs
Noida Jobs
Oil & Gas Jobs
Banking Jobs
Construction Jobs
Top Management Jobs
IT - Software Jobs
Medical Healthcare Jobs
Purchase / Logistics Jobs
Sales
Ajax Jobs
Designing Jobs
ASP .NET Jobs
Java Jobs
MySQL Jobs
Sap hr Jobs
Software Testing Jobs
Html Jobs
IT Jobs
Logistics Jobs
Customer Service Jobs
Airport Jobs
Banking Jobs
Driver Jobs
Part Time Jobs
Civil Engineering Jobs
Accountant Jobs
Safety Officer Jobs
Nursing Jobs
Civil Engineering Jobs
Hospitality Jobs
Part Time Jobs
Security Jobs
Finance Jobs
Marketing Jobs
Shipping Jobs
Real Estate Jobs
Telecom Jobs

Head - Digital Marketing

8.00 to 12.00 Years   Gurugram   23 Mar, 2022
Apollo247
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryMedical / Healthcare
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    JD For Digital Marketing LeadABOUT APOLLO 24|7Apollo 24|7 is Indias largest end-to-end omni-channel healthcare platform launched on 5th February, 2020. The platform enables users from any part of the country to use trusted Apollo services from their phones, at the click of a button. Apollo 24|7 is incubated by Apollo Hospital to form a as a new-age digital healthcare start-up. The platform currently offers a full bouquet of healthcare services - 24x7 consultation with 7000+ Apollo doctors pan-India and across 55+ specialties, seamless medicine delivery at home, diagnostic test booking and doorstep sample collection, digital health records and more. The platform recently launched Apollo ProHealth, which is the first ever preventive health management program. Apollo 24|7 has overcome the hindrance of time and place, as the services are available 24-7 and accessible by people from any location.ROLE DOMAIN AND GROWTH OPPORTUNITYCustomer Obsession: Needs to be obsessed and act like a Customer representative within the organization.Own the Product strategy: Own the product strategy and roadmap - Partner with the product team to translate business goals into short term and long-term product roadmaps- Comfortable in generating a strategic vision as well as glide path with product teams.Data and Personalisation: Define the next phase of growth for subscriber engagement on back of product and communication personalisation based on data based decision making.Product Innovation: Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these for improving the product in alignment with the business goals.Performance and Growth: Attention to detail with an ability to work with performance marketing teams for effective execution and results. Ability to take the growth and P&L responsibility for the organization. RESPONSIBILITIES:- Worked on digital marketing P&L, including budget planning/allocation, campaign performance and customer acquisition cost. Optimize campaigns and continuously drive down customer acquisition costs. - Managing overall Digital Marketing Initiatives in the Company,- Vast experience in SEM, SEO, Affiliate Marketing, Programmatic, SMM, Rich Media Advertising, Video Campaigns, Emailer Marketing, App-related campaigns, Viral marketing, Influencer campaigns etc.- Complete ownership of consumer life cycle across both product and marketing (organic+ inorganic channels).- Define and influence the roadmap for product to increase frequency of visits and higher velocity of transactions.- Liaise with product, design & sales leaders to improve customer experience, enable sales teams with quality business leads, enter & grow new markets and bridge gaps in customer experience- Stay abreast of new tools, trends, and best practices in marketingSKILLS . ONE WOULD NEED:- 8 - 12 years of experience with a background in product management/analytics or growth orgs would be ideal and preferred.- Experience in consumer internet orgs with fast paced and accelerated growth trajectories is a plus.- Candidate should be able to exhibit a string experimentation and iterative product led growth framework.- Depth of understanding of ad-tech/mar-tech would be a strong enabler for success and hence a sought-after trait.- Ability to develop a strategic framework is a must.- Ability to analyze strategic framework on quantitative approach is a must.,

Keyskills :
health care serviceslife cyclerich mediaviral marketingproduct strategystrategic visiondigital marketinghealth managementconsumer internettechnology trendsaffiliate marketing

APPLY NOW

Head - Digital Marketing Related Jobs

© 2020 Skillindia All Rights Reserved