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Head - Marketing - Brewery/Agri

8.00 to 15.00 Years   Gurugram   05 Feb, 2022
New Era India
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSBU Head / CEO / Director
EmploymentTypeFull-time

Job Description

    Brief on Client : Our client is a Top Indian MNC in the Consumer facing Industry. Client is well appreciated for the best place to work and the best HR practices in the organization. Client is also a business leader and in the top 5 ranking in the industry. Market category leader. Key Specs to read : 1) We are hiring for a Startup organization of the parent company. 2) Potential to grow this business and market opportunities are humongous. 3) Business is already in the inception stage; we are looking at a massive expansion from here. 4) Its a Marketing Head role. Reports into the CEO of the organization. 5) Risk Vs Reward is highly favorable. 6) The exit point of this role is any large opportunity in the parent company. Brief on expectations from this Leader : 1) Strong Leadership, Stakeholder management and Negotiation skills.2) A true Marketer (Strong on all types of agencies handling). Adequate experience in brand positioning and repositioning. Good experience into 360- Marketing (TV, Radio, Print etc). Exposure to social media & Performance marketing. 3) Good into managing Marketing budgets, media agencies, media buying, planning etc 4) Ability to run multiple projects / tasks. Designation : Head of Marketing Base Location : GurgaonGeography to be Looking After : PAN India.Reporting : CEOEducation : Tier 1 MBA College Work Experience : 8 Yrs+CTC - Negotiable Our client is NOT into the FMCG Sector. Candidates Industry Preference: - FMCG, Telecom and Ecommerce Profile, Skill and Competencies :- Proven working experience as a new age marketer handling significant advertising budgets.- Strong conceptual understanding of Brand strategy culminating into clear creative and communication strategy.- Deep Understanding of digital landscape and platforms, media, and ecommerce.- Knowledge of growth marketing strategies, performance marketing.- Ability to work in cross functional teams in a highly dynamic & fast paced work environment.- Customer focus with service orientation and strong business acumen.- Strong on team handling & leadership.- Analyze the customer behavior data to assess the engagement levels and design solutions to ensure healthy renewal rates. Create and launch Go Live Plans for customer experience improvement programs.- Responsible for leading Brand Experience-creating a wholesome customer experience in alignment with Brand ethos.- Develop brand vision, while anticipating mid- to long-term changes by drawing on brand, consumer and key markets understanding.- Executing Brand strategy with adherence to Brand Architecture and principles for short as well as long term.- Developing creative and media strategy for both ATL (TV, Print & Digital) and BTL Marketing, go- to-market planning, and consumer engagement.- Lead communication strategy for marketing initiatives and social media campaigns.- Deliver on Brand Health KPIs & Market Share.,

Keyskills :
new agesocial mediamedia buyingteam handlingbrand strategymedia strategycustomer focusmedia agenciesbrand positioningworking experiencebrand architecturebehavioral training

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