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Head - Paid Search Marketing - eCommerce

7.00 to 12.00 Years   Gurugram   06 Jun, 2023
Uncap Research Labs
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryAdvertising / MR / PR / Events
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    - Head the performance marketing function with reporting into one of the founders- Lead digital marketing to implement paid marketing strategies and tactics to support growth and acquisition of new customers- Set immediate and long-term goals for internal teams. Lead the Marketing team and elevate its level to a skillful, efficient industry-leading unit.- Work on building the go-to-market strategy for new channels, verticals, geographies and work closely with leadership to help scale business- Drive marketing on various performance marketing channels and be adept at Media buying, social media marketing, adwords, affiliate marketing, etc.- Identify trends and insights, and optimize spend and performance based on the insights o Partner with internal creative teams to develop integrated marketing messaging and creative execution- Budget and execute multi-channel acquisition strategy (digital/offline) in conjunction with the business teams requirements- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots (what works/what doesnt) to increase relevant user-trafficWhat Youll Need:- 7+ years of experience in digital marketing, as well as designing and implementing successful marketing campaigns. - Advanced knowledge of analytics. Ability to synthesize data, make data-driven decisions.- Ability to work in a fast-paced challenging environment- Strong leadership skills and proven expertise in elevating team performance.- Self-motivated and strong collaboratorPreference:- Expertise in e-commerce/consumer internet companies, travel, or Ed-Tech companies,

Keyskills :
digital marketingmedia buyingmedia marketing

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