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Lead - Lifecycle Marketing - FinTech

4.00 to 7.00 Years   Gurugram   08 Feb, 2023
Zyoin
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    CLCM - Lifecycle MarketingWe are looking for a dynamic Lifecycle Marketing Lead to own the strategy and execution of end-to-end lifecycle marketing initiatives, ranging from the first click to retention and renewal initiatives. This is a high impact, a fast-paced role which needs someone with a good understanding of consumer tech marketing, analytics and product.Responsibilities:- Drive the end-to-end user lifecycle journey through various Engagement and Retention strategies. Develop the CRM strategy for retention & reactivation to drive & maintain a constant retention rate across categories.- Conceptualize and set up automated journey-based campaigns to plug funnel drop-offs. Drive growth and data-driven improvement across the engagement and retention funnel to increase revenue through journey building, customer engagement, and repeat transactions.- Analyse results, highlight learning, synthesize recommendations, and drive growth strategy. Perform extensive campaign analysis daily, weekly, monthly to find growth opportunities.- Think of creative concepts to convert and engage active users, activate dormant users, and support in preparing and executing monthly marketing calendars for various retention campaigns.- Creating weekly and monthly marketing plans and budgets for our different channels. Tracking the success of different online marketing activities.- Formulate and direct the overall marketing and communication strategy (online) for all retention channels, to achieve the desired audience, reach, and targets.- Contribute to customer life cycle management and building marketing capability and spend to track and measure effectiveness.- Monitor and administer analytics dashboards, reports, and key reporting tools.- Work with marketing agencies as and when required.Desired Skills & Traits- 4+ years of experience in Lifecycle Marketing at an eCommerce organization- Analytical mindset, strong in numbers and familiarity with database tools. - Good understanding of email marketing principles such as deliverability rate, reputation score, and sender score.- Significant experience in all gamut of retention marketing channels (Email, SMS, In-app, Push Notifications, WhatsApp, Telegram)- A proven track record of delighting customers and creating successful marketing programs aimed at customers.- Strong experience in accelerating customer engagement, improving customer retention, and optimizing the user funnel. - Extremely detail-oriented and organized, able to manage multiple projects to meet deadlines.- Proven ability in synthesizing and interpreting data and customer insights into successful marketing strategiesThis job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.,

Keyskills :
online marketingcustomer engagementcustomer retentioncrm strategyemail marketingcustomer life cycle management

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