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Manager - Campaign Management - CRM (3-8 yrs)

3.00 to 8.00 Years   Gurugram   28 Mar, 2022
Samsung India Electronics Limited
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryConsumer Durables / Electronics
Functional AreaSales / BDMarketing / Communication
EmploymentTypeFull-time

Job Description

    Summary :- Campaign Planning for Cross-Sell of Ecosystem products and Lifecycle Management (LCM) from business side.Key Objectives of the Position :- This position is created to own the planning for Cross-Sell for ecosystem products, Lifecycle Management (LCM) Campaign activities in CRM team.Areas of Responsibility :- Be responsible for Cross-Sell of ecosystem products to IM consumers and drive additional revenue and increase Attach Rate- Be responsible for conceptualizing, planning and defining the key campaigns in LCM efforts for post-purchase consumers- Coordinate with execution teams to get - Always on- campaigns executed. Be responsible for their timely execution and drive the engagement KPIs (such as engagement rate %)- Devise an LCM strategy to plan for relevant campaigns based on Consumer Tiers, channel preference and life stage- Be responsible for high quality Content/Creatives for IM campaigns, output managed via Cheil team- Constantly be on the lookout for new ways to engage with consumers via internal thinking, team collaboration and industry benchmarking- This position will also collaborate with cross-functional teams (Retail, .com, Products etc) to create campaigns and to seek budgets as needed- Engage in dialogues with partners to create complimentary capabilities for CRM efforts,

Keyskills :
campaign planningteam collaborationlcmoutputbusinessstrategyplanningcampaignsecosystemdialoguesmanagementengagementcollaborationBusiness Information Services Library

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