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Manager - Marketing Communications

4.00 to 7.00 Years   Gurugram   07 Mar, 2022
Samsung India Electronics Limited
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryConsumer Durables / Electronics
Functional AreaMarketing / CommunicationSales / BD
EmploymentTypeFull-time

Job Description

    Manager Marketing Communications- The current roles demands end-to-end marketing campaign management including but not limited to translating business demands into marketing objectives.- This would include creating marketing strategy ; short and long terms; translating marketing objectives into marketing programs; building and executing communication campaigns and activations. Also developing creative communication across ATL (incl., TV, Radio, and OOH), Digital, and OTT, Social, Podcasts, Retail and third party publisher channels. Responsibilities :- Mapping business objectives into marketing KPIs and planning delivery of marketing KPIs across various phases of the Product Launch and Sustainenace Campaigns.- Liaison with the agency, media managers, product managers and other stakeholders to drive campaign execution.- Conceptualizing marketing activities and sub-campaigns and providing a direction to the agency creative.- Creation of short and long form video content for use across Digital, OTT and Television. In addition to Digital and Social Storytelling across Brand owned and operated channels.- Periodic review of marketing activities for facilitating mid campaign course correction.- Review of all creative to ensure that adherence brief, quality, product info and brand guidelines.- Planning marketing activities calendar for campaign execution across multiple consumer touch points.- Maintaining PERTs for all major marketing activities and ensuring the adherence to timelines.- Marketing campaign operations and approvals for the activities. Also, post activity delivery confirmations and vendor payout, if any.- Periodic interactions with third party players, brands and media publishers to evaluate the latest opportunities and media innovations.- Ensuring the implementation of industry best practices for digital campaigns. Also, driving digital innovations at creative and platform level.- Anchor campaign reviews and executive presentations. With data-driven mindset discover learnings and opportunities for.,

Keyskills :
product launchcampaign managementmarketing programscorporate liaisonmarketing strategyretail

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