PR Manager - APAC & MENA

Job Description

DescriptionAbout Builder.aiInnovation is fueled by the power of possibilities. A few years ago, it was virtually impossible to innovate because building software needed a degree. It was simply too expensive, too complex, too risky, and ultimately, too inefficient. That s why only 16% of projects were ever completed on budget and worse yet, 78% failed.Were changing that. We re flipping software development on its head and kicking out the notion that you need to be an expert or participate in boot camps to learn how to make an app. Builder.ai s platform lets you order the perfect software app for whatever problem you re trying to solve. Our AI-powered assembly line brings together Lego-like reusable features and experts from around the world to bring world-class ideas to life ANYONE s world-class ideas. Building software needs to be like ordering pizza pick what you want, get recommendations for the features you need and all you have to do is wait until its cooked and ready for you.Our human-assisted AI platform helps anyone build, run & scale tailor-made software. Everyone from the bakery in Riyadh and nursery in London, to large fortune 100 companies like the BBC or Pepsi.What We re Looking For We re on the lookout for an exceptional PR Manager (APAC & MENA) who will use creative communications and PR to build brand awareness, generate press coverage, drive thought leadership and manage our media relations program in the APAC and MENA regions. In this role, you will manage and guide our APAC/MENA PR agency to secure high-quality press coverage, build relationships with key business, technology and finance reporters, secure press briefings and podcast interviews for our CEO, launch product news and customer stories to the media and, ultimately, be the guardian of our APAC and MENA PR activities and reputation.Telling stories should be at the heart of everything you do in this role, while also being strategically focused on how our PR activities generate consistent, high-quality press coverage, boost our share of voice against competitors, drive referral traffic and positively impact our SEO. You should be actively monitoring the news daily to look for opportunities for us to comment on industry trends/breaking news stories, while also proactively coming up with new PR campaign ideas.To be successful in this role, you will need to have exceptional project management skills, be the kind of storyteller that captures everyone s attention the moment you speak (or write) and can handle the fast pace and deadlines of PR (i.e. press releases, media alerts, bylines, press commentary, etc.). To ensure that we re being seen as a leader in the space, you will also find and secure speaking opportunities for our CEO and help us gain recognition through industry awards for our brand, products and senior executives.This role will require someone who is comfortable with collaborating with various internal teams (i.e. product, sales, content, growth) as well as with external stakeholders (i.e. customers, partners, influencers). This will be essential for getting customer success stories and product stories told in the most compelling way possible, in the right channels and in the right media outlets.Reporting into the Director of Communications, this role will directly manage our PR agency for the APAC/MENA markets. You should be no stranger to providing clear direction and guidance to PR agencies to ensure that all PR tactics are planned in advance, executed in collaboration with other stakeholders/teams, meet deadlines and produce the highest quality results.Key Responsibilities

• Work closely with the Director of Communications to implement the PR strategy
• Manage PR agency for APAC & MENA
• Execute regional PR launches for content (research studies/trend reports), product launches, company news and customer stories
• Identify unique story angles for bylines and rapid response pitching
• Write all PR materials (i.e. press releases, media alerts, byline, press commentary, executive talking points, speaker submissions, speaking engagement presentations, award submissions)
• Leverage internal data for real-time and thematic PR opportunities
• Manage and execute media briefings and podcast interviews for senior executives
• Coordinate product demos for reporters to secure interest/coverage in Best of product roundup lists/articles
• Pitch senior executives for speaking engagements
• Develop award submissions for the brand, products and senior executives
• Identify new, creative opportunities to build brand awareness (i.e. hosted podcast, influencer engagement, etc.)
• Collaborate with other teams (i.e. sales, product, growth, product marketing, technology,) to successfully execute PR
• Empower employees to share news coverage on social channels
• Ensure PR performs against expected KPIs and optimize on a regular basis
• Establish, measure and report on success metrics on a monthly basis
• Deep dive into PR analytics and communicate PR results to relevant teams

Key Qualifications for the Role

• 4-6 years of public relations experience (client-side or agency-side)
• Bachelors degree in communications, journalism, public relations or related field
• Proven track record of developing and executing PR in multiple markets (i.e. APAC, MENA)
• Experience managing PR agencies (or previous in-house agency experience)
• Exceptional writing and editing skills
• Strong project management skills and ability to meet deadlines
• Understanding of brand building, storytelling and thought leadership as key drivers of PR success
• Familiarity with PR metrics and PR measurement tools (i.e. press hits, share of voice, PR referral traffic, SEO impact)

Why You Should JoinThis is an exciting opportunity to take charge of our APAC and MENA public relations program. Working from our India or Dubai office (remotely for the time being), you will not only be a flawless executor, but will also be driven by creativity, curiosity and a drive to deliver impactful results.Benefits

• Performance-based bonuses and stock options
• 24 days of paid annual leave + bank holidays
• Generally flexible working hours
• A collaborative culture where unconventional thinkers come together to solve interesting problems and have fun while doing it
• Mission-driven company that is making the world a better place
• Medical insurance
• Pension
• Perkbox

Life at Builder.aiIt s a place where everything moves at lightning speed and it s certainly not for the faint of heart. We celebrate diversity and push everyone to do more with less, while creating and championing a culture that empowers everyone to experiment, push boundaries and learn by doing. Every Builder runs to our core value system of HEARTT (Heart, Entrepreneurship, Accountability, Respect, Trust & Transparency) and we re always looking for team players with a point of view, a sense of humility and a let s-get-stuff-done attitude.Our scale-up is at the intersection of a quirky startup where designers and machine learning specialists work on problems together and savvy commercial teams work with finance folks to invent new business models. #WhatWouldYouBuild,

Keyskills :
press releasesassembly linefortune 100exceptional project management skillsadvertisingmarketingclient servicingpress coveragetalking pointsright mediabrand buildingmedia relationsnew business