Senior Manager - Brand & Digital - FMCG/Consumer Durable/Retail (8-15 yrs)

Job Description

Brand Leadership, Strategy and Planning- Develop India plan for brand portfolio drawing on brand, influencers, consumer, markets, environment etc. Inspire commitment and alignment of the regional team behind brand initiatives and campaigns- Conceptualize, manage and execute an impactful and innovative Influencer Program to engage with the architect & designer community, forge strong relationships to drive higher visibility, advocacy and adoption of the brands by KOLs. Develop a 3-5 year program plan for continuous engagement- Seek and define new, engaging and inspiring ways to successfully communicate brand vision and action plans to internal and external stakeholders- Develop and present the annual brand plans, and lead the brand portfolio strategy comprehensively to drive the brand plans, engage with influencers and win in retail/on ground- Lead the brand strategy and activities to improve visibility and credibility of the brands in media including in PR- Develop, and execute the resources plan to deliver the brand strategy. Ensure efficient utilization and tracking of the same, all spend initiatives to be supported by clear ROI metrics- Managing, developing and coaching a brand team to ensure the team acquires a greater understanding of brand and influencer managementBrand Communication and Activation : - Develop effective activation and promotion programs to achieve impactful and best quality results, define clear KPIs for the BTL programs and execute with excellence- Plan GTM activation & promotion for all NPD launches in collaboration with product teams. Allocate & prioritise promotion resources. Track timely launch implementation and impact- Work with team to support product teams/ new channels / retail marketing with brand communication, collaterals, imagery, etc. to increase brand visibility and impact- Anticipate and monitor marketing trends, consumer trends, market and competitive intelligence, analyse research data and content to define the priorities for communication and impact on business- Assess skills of creative / media agencies and continuously manage / challenge them to provide exceptional level of serviceLead New Initiatives and Digital Innovations : - Inside Sales: Lead a team of consultants who filter and qualify offline/online leads through CRM to generate incremental revenue- Establish and drive e-Commerce for the category to generate incremental revenue- Digital Studio: A newly launched initiative aimed at disrupting the traditional purchase/consultation model in the bathroom industry - Develop and establish a direct-to-consumer model, which will be the first of its kind in the industry- Lead, nurture and develop concepts and working business plans to promote strategic alliances and partnerships which can build the brands equity in the mid to long termPreferred Candidate- 10+ years of total experience in handling Brand and Digital marketing of consumer brands at a national level- Experience handling campaigns for influencers (e.g. Architects/designers/developers) will be a plus- At least 5+ years of experience in a senior Brand Management capacity- 5+ years of experience in generating and translating customer insight into brand plans- 5+ years of handling Digital Marketing at a national level- Has independently managed a product/brand portfolio or business line to generate top line growth and drive cost efficiency- Experience and expertise in developing and managing complex, BTL programs, activations with defined metrics and success parameters- Has independently handled the creative development process, media planning and execution and consumer insights and has liased with relevant agencies on the same- Large format multicity events / activation exposure - Confident and committed personality, extremely proficient in verbal and written communication,

Keyskills :
financesalesltdmisaccountancytop line growthlarge formatmedia planningbrand strategymedia agenciesbrand managementretail marketingcustomer insightdigital marketing