Urban Company - Manager - International Digital Growth & Marketing require

Job Description

About Urban Company : Urban Company is a tech-enabled home services marketplace. Customers use our platform to book services, such as beauty treatments, haircuts, massage therapy, cleaning, plumbing, carpentry, appliance repair, painting , which are delivered in the comfort of their home and at a time of their choosing. We promise our customers a high quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products, tools, financing, insurance, and brand, helping them succeed and deliver on this promise. About the Role & Team : - The Marketing/Growth function is responsible for delivering the annual operating plan by identifying the drivers of growth for each individual business within UC. The key drivers of growth are: more users; more usage, more value- We work with multiple internal and external stakeholders to deliver the business mandate through unlocking consumer intelligence, deploying zero-dollar hacks, building the right offering and pricing strategy, deploying small and large media campaigns and multiple other levers.- The GTM Managers at UC own and deliver the growth and business outcomes of a large business unit(s) (categories) at UC. They engage with categories to identify gaps in outcomes, plan media to bridge the gap. GTM Managers are also required to be abreast with latest shifts in media consumption habits and trends. They lead a mix of Marketing projects enabling them to show the breadth and depth of their leadership. They need to derive insights by constant experimentation, identify incrementality of paid media (brand/ performance), which would unlock the next level of business growth. We are looking for colleagues who arent afraid to take smart risks and innovate. What youll do : A. Category Understanding & Research:1. Understand TG, product service and its relevance from the category owners. Be a part of consumer immersions and U&A studies to formulate an opinion.2. Understand current and desired penetration objectives - Awareness to Consideration/ Trial Funnel - how these move overtime (with and without marketing)3. Working with a Brand Manager counterpart, identify gaps in business outcomes/ new user growth and requirement of marketing with clear business objectives.B. Analyse & Strategise:1. Use historical data to build an 80%+ accurate Reach model, performance marketing plan, predict incremental output & input expected from Media Strategy, in terms of traffic & deliveries to topline.2. Work with Media agencies/ Research Partners to identify the right channels for deployment.3. Put down success KPIs & measurement milestones.4. Be accountable & responsible for the business / verticals budget, own it across all bays (Paid Media, Influencer, Non-Working Media). Budget working at annual, quarter & month levels.C. Deployment & Measurement:1. Complete ownership of deployment planning & execution, with an 8-step process, working with agency & support functions, right from media brief to scoreboarding on outcome.2. Define weekly input & output milestones with geo-level depth, and RCA frameworks.3. Own & deliver Post-campaign analysis, compile learnings & insights, build into media-led growth strategy for the business / vertical. What we need: - Graduation/PG from a Tier 1/2 Institute- 2-4 years of relevant experience with high scale startups / FMCGs / Direct to Consumer eCommerce brands- Preferably, hands on experience working on paid media (Performance marketing, social media marketing, FB Ads, SEM, UAC, Reach & Frequency campaigns on YouTube, OTT, TV)- Hands-on Practitioner with strong analytical skills: Likes to get their hands dirty with data & numbers, spend time exploring data, building models. We eat, sleep & breathe Excel & Google Sheets. Comfort with Excel / G sheets is an absolute must. SQL skills are preferable.- Strong interpersonal skills to manage stakeholders (business teams, brand manager counterparts) and liaise with agencies (brand marketing, performance marketing, creative production). - High on Business Outcomes and Ambition: Looking to make a trajectory-changing impact at UC,

Keyskills :
social media marketingdirect to consumerpaid media