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Vice President - Marketing - IT

8.00 to 10.00 Years   Gurugram   14 Mar, 2022
HR Consultancy
Job LocationGurugram
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaMarketing / CommunicationInternet Marketing
EmploymentTypeFull-time

Job Description

    Vp MarketingLocation : GurgaonExperience : 8.0 - 14.0 YearsMust have :- Strong experience in Digital Marketing- Experience working with a start-upKey Responsibilities :- Responsible for leading all of marketing & comms initiatives - Drive market leadership by distributing our product to 1M+ creators & building a strong brand- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the teams objectives and goals within the larger marketing organization and business.- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.)- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.- Consistently use data to iterate and improve marketing programs and results. Own the entire closed-loop demand generation process, from initial awareness to hand-off to sales, and follow-up.- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand/product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.The successful applicant will be :- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies in India.- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high-quality MQLs.- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.- 2+ years experience at VP level or similar, built and managed a team of atleast 8-10, is a digital-first person with all things Digital Marketing - Performance Marketing, Content Marketing, Ads, SEO, Branding.- Ideal candidate would have built marketing team from scratch for a start-up from Series A to Series C/D.- Experience of managing teams focused on different functions of Marketing.- Wide breadth and depth of experience in organic, performance and product marketing.- Expert-level knowledge & hands-on experience in use of marketing automation & data systems.- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.- Willing and eager to roll up your sleeves to step in for your team, if needed.- Excellent communication and presentation skills (written and verbal).- Familiarity with working in a cross-functional environments and distributed team setups,

Keyskills :
digital marketingdemand generationautomationmarketing programsproject managementlanding pages

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