Marketing automation specialist

5.00 to 10.00 Years Mohali, Chandigarh 17 Dec, 2021

Job Location	Mohali, Chandigarh
Education	Not Mentioned
Salary	Not Disclosed
Industry	Recruitment Services
Functional Area	Sales / BD,Internet Marketing
EmploymentType	Full-time

Job Description

Roles and ResponsibilitiesRoles And Responsibilities

Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software
Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
Work with management to define KPIs, create reporting, analyze campaign performance. Create recommendations to improve campaigns continuously.
Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
Support essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Requirements

Proven years of marketing automation experience.
Expert knowledge of database management concepts and best practices.
Strong working knowledge of Salesforce.com.
Experience with Marketo Revenue Cycle Model, or Revenue Cycle Explorer preferred.
Must have superior communication skills, both written and verbal.
Must be highly organized and self-motivated with a sense of urgency.
Strong independent project management skills.
Capable of handling multiple tasks with competing priorities under minimal supervision.
Able to think critically and exercise independent judgment and discretion.
Excellent attention to detail.

Skills

Testing
Analytical
Communication Skills
Project Management
Multitasker

Keyskills :
automationjquerymailreportingsqllead scoringrevenue cycleemail marketingproject managementdatabase managementprogram developmentcommunication skillsmarketing operationsmarketing automationroisalesemailtestingmarketoab testing

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Marketing automation specialist

Job Description

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