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Category Manager

3.00 to 5.00 Years   Mumbai City   25 Nov, 2022
Job LocationMumbai City
EducationNot Mentioned
SalaryNot Disclosed
IndustryManufacturing
Functional AreaGeneral / Other Software
EmploymentTypeFull-time

Job Description

    *Drive Key Business Agenda Plan & deliver business objectives for the brand(s) assigned Monthly & Annual BTL/ ATL input Planning & Monitoring Regular Monitoring of the brand key parameters and off take trends to ensure better planning Sales & Collection target achievement brand-wise / product-wise in accordance with Business Plan to achieve Business Targets & Management Goals. Market Share Target: Equal focus on products & brands across branches in respective zone for achievement of growth targets as per business plan and Market Share objectives set for the Zone. Monitoring and tracking sales/Market Share trends and formulation of schemes/promotions and other strategies Develop and implement Marketing plans Develop & implement marketing plans which addresses brand requirements short term & long term Develop and implement the communication strategy for the brand. Conceptualize & implement 360 marketing programs. Handling (Advertisement, media, research, activation) agencies for timely execution of task given and ensure compliances and metrics. Driving Digital campaigns/activations for the brand Interface with internal stakeholders, supply chain, packaging, finance, legal, technical & customer complaint cell to ensure smooth functioning. Visual Merchandising: Effective execution of ATL&BTL activities, product display support. Generate Market Insights Lead & generate MIS on brand(s) assigned, category, competition and trade at regular intervals so as to result in effective brand management. Lead and generate strong consumer insights for NPD and powerful communication of the brand. Market intelligence and continuous follow up of competitor activities, Co-ordinate with Regional Sales Manager to understand brand performance and provide support to meet respective targets. People Management and Development Lead, recruit, grow and retain high-caliber talent to build competent teams. Empower team members to move across existing opportunities and take on responsibilities independently, *MBA

Keyskills :
salesmarketingretailsourcingpricingsupply chainmarket shareregional salesproduct displayconsumer insightsbrand performancetarget achievementmarket intelligencemisatlnpdsetcellbrand

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