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Avp & Branch Head

12.00 to 16.00 Years   Noida   28 Aug, 2023
Orcapod Consulting Services Pvt Ltd
Job LocationNoida
EducationNot Mentioned
SalaryNot Disclosed
IndustryIT Services & Consulting
Functional AreaOthers
EmploymentTypeFull-time

Job Description

    Job descriptionJob ResponsibilitiesYou will lead a team of content marketers, SEO, SMO and will be responsible to mentor, manage and training itCollaborate with various functions to deliver a content marketing strategyConceive, create, distribute and promote various marketing resources after understanding the customer buying cycle, various customer segments and pain areas of the sales teamThis role is a combination of people management as well as hands-on deliveryRepurposing and creating marketing assets that are shareable and downloadableContent writing - Produce downloadable and shareable content (focussed on Technology) in terms of whitepapers, ebooks, articles etc.Accountable for social media marketing and using different channels to generate leads as per the defined targetsBuild, develop and execute Digital Campaigns (Display, SEO, SEM)Improving the usability, design, content and conversion of the company websiteResponsibility for planning and budgetary control of all digital marketingEvaluating customer research, market conditions and competitor data.Review new technologies and keep the company at the forefront of developments in digital marketing.Must HaveMBA (Marketing/Strategy) with 12 -16 years of experience.Self-motivated with a passion for digital and content marketingMultitasker with an ability to get the job done with minimal supervisionManagerial skills, attention to detail, multitasking, proficient writing and editing, analytical bent of mind and a fair amount of technical skills in terms of marketing automation and blogging softwareComfortable with a rapidly changing environment.Sound understanding of content marketing principles and ability to create marketing resources with an objective to aid sales funnelFlair for writing premium marketing resources including white papers, collaterals, newsletters, presentations, blogs, website contentExcellent written and verbal communications, proficiency in the English language is a mustPrior experience in writing blogs and articlesKnowledge and prior experience of marketing automation software preferably HubSpot (not a must)Understanding of key metrics to measure the success of digital marketing initiatives.Prior experience in a B2B company (preferably IT industry) in Marketing is a must

Keyskills :
avpbusiness management skillsproduct management

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