Marketing Manager (Corporate Office)

Job Description

BACKGROUND AND CONTEXT THE SHIV NADAR FOUNDATIONThe Shiv Nadar Foundation was established in 1994 by Shiv Nadar, Founder, HCL. The Foundation is committed to the creation of a more equitable, merit-based society by empowering individuals through transformational education to bridge the socio-economic divide. To that purpose the Foundation has established institutions and programs in the underdeveloped disciplinary areas in India related to rural and urban education and art. The Shiv Nadar Foundation pursues philosophy of Creative Philanthropy . It is a powerful model which envisages creation of institutions that go beyond the lifetime of its founders and continue to impact future generations for many centuries to come. It is an approach that allows sustained institutionalized philanthropy for long-term, high impact, socio-economic transformation.VISION Nation building through transformational leadership.MISSION Creating equitable opportunities for leadership, through focused. philanthropy.SHIV NADAR SCHOOL:In 2012, the Shiv Nadar Foundation made its foray into urban school education with a singular purpose to breach and surpass the existing benchmarks in education, and to bring the finest learning experiences to students. Shiv Nadar School, Gurgaon and Noida began operations in the academic year 2012-13 followed by Shiv Nadar School, Faridabad in 2015-16. The first three schools in the NCR have been developed as model schools and will create the institutional knowledge and wisdom in terms of educational practices, systems, and processes with a view to be effectively scalable as we grow into other cities and towns of India in the coming decade. Shiv Nadar School intends to make an enduring impact in the field of K-12 (Kindergarten to Grade 12) education in India by establishing quality schools that will provide children with a platform to excel and become leaders in the fast-changing environment of modern times. All endeavors at Shiv Nadar Schools have the essence of Education for Life flowing through them.Moving from strength to strength, Shiv Nadar School is now in 3 cities (Noida, Gurgaon & Faridabad), a 4500 student, 800 staff and 9000 parent strong community. The school offers both national and international curriculums and programs such as CBSE, International Baccalaureate Diploma Program (IBDP) and IGCSE Program (Cambridge). The 4th campus of Shiv Nadar School has been established in Chennai and has commenced its operations from July 2023. Shiv Nadar School has recently joined hands with The Magic Years Educational Society that has run the Magic Years Preschool for over forty years in Vasant Vihar, Delhi. The preschool is now rechristened as The Magic Years - a Shiv Nadar School and is managed by Shiv Nadar School. Read more about us and our journey on www.shivnadarschool.edu.in Designation/Role: Marketing Manager Office Location: Noida Reports to Head Brand & PR Experience: Rich experience in marketing of 6 plus yearsTHE POSITION:We are looking for a Marketing Manager to manage the Digital Marketing, PR & Branding for Shiv Nadar SchoolEXPERIENCE AND COMPETENCIES:-QUALIFICATIONS REQUIRED MBA/BTech degree from a reputed institution Understanding of brand & marketing communication, digital marketing and PRCOMPETENCIES: Proven ability to develop brand and marketing strategies and communicate recommendations to executives Analyze brand positioning and consumer insights Collaborating with different teams such as marketing, creative, legal, etc Translate brand elements into plans and go-to-market strategies Work closely with others internally and with the PR agency to develop messaging, press releases, contributed articles, media relations strategy Proven working experience in digital marketing Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media marketing, and/or display advertising campaigns Researching and analyzing consumer behavior, market trends and competitor activity. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends) Strong analytical skills partnered with a creative mind Data-driven thinking and an affinity for numbers Outstanding communication skillsPRE-REQUISITE Team player Passion for education sector Openness to unlearn and relearn Great interpersonal skills. Exceptional oral and written communication skills. Ability to work in a team or individually as and when required. Ability to manage and handle multiple tasks. Outstanding problem-solving skills. Exceptional attention to detail. Good time management abilities. Strong decision-making skills,

Keyskills :
Digital MarketingBrandingBrand DevelopmentMarketing StrategyConsumer InsightsCollaborationMessagingPress ReleasesMedia RelationsSEOSEMEmail MarketingSocial Media MarketingDisplay AdvertisingCompetitor AnalysisData AnalysisCommunication