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Job Location | Noida |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | IT - Software |
Functional Area | Marketing / Communication |
EmploymentType | Full-time |
Advise key stakeholders and drive global client success based on most important business drivers.Effectively present technical details to a non-technical audienceCommunicate confidently and proactively with customers throughout the project lifecycle.Manage multiple client engagements simultaneously in North America shift timings.Manage customer expectations appropriately and keep projects on schedule and within scopeBecome an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses.Desire and willingness to test, embrace and encourage new technologies, product offerings and marketing channelsProvide client recommendations to include: search engine marketing, display remarketing, biddable ad exchange media, social media advertising, mobile, social, creative, and analyticsDefine clients business needs and identify areas of opportunity to increase account growth and drive revenueProvide leadership in the development of client strategies and presentationsContribute to company initiatives, processes and roll-outsBusiness ReportingCreative & Display optimizationBudget confirmation and benefit simulation curvesPre-launch builds along with Domain blockingCampaign builds and auditsRequirementsTechnical SkillsIntermediate/Advanced Microsoft Excel skills. More specifically, it will be important to have in depth knowledge on the following Excel features (but not limited to) :o Vlookups, basic formulas like sum, sumif, iferror, etc.o Pivot Tables and Graphso Macros2-5 years experience in managing paid search campaigns across Adwords, Bing/Yahoo etc.Digital Marketing SkillsSolid understanding of general business models, concepts and strategiesMust be self-motivated, responsive, professional and dedicated to customer successPossess an innovative, problem-solving, and solutions-oriented mindsetExceptional organizational, presentation, and communication skills both verbal and writtenPreferred previous experience in Search Engine Marketing (PPC) that should include, but is not limited to :o Campaign buildso Campaign optimization (keyword optimization, search term reporting, keyword expansion, GDN/Content campaigns, site link optimization, ad copy optimization, etc.)o Testing methods such as landing page tests and ad copy tests.o Campaign analysis (time targeting, latency analysis, attribution analysis, geo reporting, etc)Experience in or ability to learn strong technical understanding of how search tracking works :o Including the testing of tracking tagso A basic understanding of how de-duping with other technologies such as Google Analytics, Atlas and DFA worksQuick adoption of using new technologies, ideally with experience in using technologies such as Google AdWords, Adobe Search Center, Kenshoo or Marin,
Keyskills :
social media advertisingsearch engine marketingsocial mediapivot tablessearch enginegoogle adwordsmicrosoft excelproblem solvinggoogle analyticsproduct offeringsbusiness reporting