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Senior Manager - Digital Marketing

3.00 to 8.00 Years   Noida   27 Dec, 2022
Orcapod Consulting Services Pvt Ltd
Job LocationNoida
EducationNot Mentioned
SalaryNot Disclosed
IndustryTravel / Tourism
Functional AreaInternet Marketing
EmploymentTypeFull-time

Job Description

    Job descriptionJob Description
    • Define and execute on page, content, white-hat link acquisition and site structure SEO strategy for Various In-House high traffic Portals.
    • Work closely with other team members to deliver a content strategy that both helps our SEO performance and delivers true value for our customers.
    • Conduct keyword/concept and user research to ensure SEO initiatives align with our customers.
    • Work closely with the marketing and PR teams to align on content strategy and white-hat link acquisition.
    • Create a range of offsite reports including competitors analysis and backlink analysis on an annual/bi-annual basis for presentation to internal and external teams.
    • Full responsibility for SEO performance in a highly competitive niche.
    • Deliver and help define the SEO traffic and conversion targets for the business.
    • Work closely with other team members (content, social, ppc, etc) on delivering a collaborative strategy to drive high quality traffic to the site(s).
    • Understand the industry best practices and follow the same to Identify On-Page Off Page Optimization opportunities
    • Measure and analyze the effectiveness and ROI of various SEO activities.
    • Organize results, findings and implications into presentations for search team, marketing leaders and executive management.
    • Work closely with development teams to ensure pages are optimized for SEO and site performance.
    Job Requirements:
    • 2 years of direct SEO experience within an industry-leading site or agency.
    • Fluency in SEO core elements including: on-page and off-page tactics, site-navigation optimization, internal linking and URL structure, metadata, headers, dynamic and static page templates, XML sitemaps, canonical tags, structured data tags, etc.
    • Deep understanding of current and historical search engine optimizations best practices.
    • Experience defining and implementing content and link acquisition strategies.
    • Experience with web analytics such as Google Analytics, Omniture, Coremetrics.
    • Experience with enterprise-level SEO tools - seoClarity experience a significant plus.
    • Ability to prioritize multiple projects and tasks and hit deadlines with, at times, minimal oversight.
    • English fluency, additional languages a significant plus.
    • Affiliate Marketing experience preferred.
    • Well organized, dependable, efficient and detail oriented.
    Industry:Internet / EcommerceFunctional Area:Marketing , Advertising , MR , PR , Media PlanningRole Category:Online/Digital MarketingRole:Search Engine Optimisation /SEO Lead

Keyskills :
team managementbfsireconciliation

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