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Branch Trade Marketing Manager - FMCG/Retail/FMCD (4-8 yrs)

4.00 to 8.00 Years   Pune   14 Apr, 2022
Xpert Conexions
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryRecruitment Services
Functional AreaSales / BDMarketing / Communication
EmploymentTypeFull-time

Job Description

    Job Definition:- Its a strategic marketing role designed to improve Counter Share, Display Share & Sellout Enhancement with over all Brand Visibility for the given region.Brand Visibility:-- Analyzing the Brand Visibility data of Branches & plan to enhance the visibility in sync with the expansion & share gain strategy.- Planning & strategizing of brand visibility at shop floor with proper planogram adherence, in-shop/ out-shop branding, fixtures execution & SIS deployment for improving display share.- Plan & execute category/season specific, ATL & BTL Activations for enhanced trade engagement & sales to improve counter share. - Formulating & driving various review mechanism for ongoing brand visibility projects at branch, region & national level.- Conducting surveys and deriving ROI to measure the impact of a particular visibility drive.Visual Merchandising:-- Formulating plans to enhance Product Visibility through Visual Merchandising drive across India wherein we showcase the main USPs of the product at shop floor- Drive the project successfully by guiding the VM Agency & their teamSellout Management - Drive Sellout across categories at Shop Floor- Maintain best Display Share and Counter Share- Drive a Team of Trainers, SOO, TLs and SECs for extracting mileage for SelloutBudget Management:-- Executing and validating budget guidelines, ensuring optimum utilization of budget for trade marketing- Making strategies and plans with regional team on allocation and prioritization of budget for various activities- Responsible for forecasting, preparing and executing marketing plans, and cost management w.r.t. budgetingVendor Management:-- Driving & in time completion of various projects with vendor network through proper execution & reporting.- Negotiate the rates on project to project basis as per the market trends.- Exploring new and impactful ideas with vendors for trade marketing visibility.,

Keyskills :
salesmarketingatlbtlretailshop floortrade marketingcost managementbtl activationsstrategic marketingvisual merchandisingroi

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