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Deputy Unit Manager - Web Business and Group Marketing

3.00 to 5.00 Years   Pune   20 May, 2023
Bajaj Finserv Lending Ltd
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    * Duties and Responsibilities - PRINCIPAL ACCOUNTABILITIES (Accountabilities associated with the job) Establish the practice of UX analytics for the unit with a segmentation frame to understand customer behaviour on asset. Design the user s journey analysis framework for the websites to gather data insights into user-experience and actionables therein. Focus on how users are engaging with our platforms map their behaviours and identify/recommend areas of improvement Should have hands-on experience in the UX/CX domain across various practices like UX analysis and data analytics. Ensure analysis is approached through the integration of multiple data streams across tools like Google Analytics Contentsquare and practices like usability testing VoC hence including qualitative and quantitative Derive insights in order to drive action and impact by providing compelling narratives and artefacts; to improve the digital experience of customers. Understanding customers digital behaviour the aspects of segmentation and customer journeys to identify and implement improvements and optimisations for a better experience. Audit the One Web ecosystem to improve and build a zero-error and seamless environment for the customers. Create and manage a customer experience metrics to regularly monitor the Digital Experience Score (DXS) encompassing all experience efficiency and hygiene related metrics. PARTNER MANAGEMENT Build a partner ecosystem for CX across various practices of UX analysis Evaluate vendor capabilities negotiate terms and review their performance/deliverables Participate and own the onboarding of all new partners in the ecosystem Create a partner engagement framework and drive the same consistently to build stronger relationships , * SKILLS AND KNOWLEDGE (Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent) Educational Qualifications Qualifications & Work Experience 3+ years of experience with UX analytics, data analytics, Google Analytics, UX research, usability testing Experience with design tools, preferably Figma Experience in UX, data analysis, Human-computer Interaction, Information Science, Psychology, or related area Familiarity with the BFSI industry and e-commerce working in customer-experience domain A UX/CX manager with a customer-focused, and data-driven mindset Analytical mindset to infer customer behaviour data to develop & execute customer-based journeys Exemplary attention to detail Excellent stakeholder management, including the ability to deal with senior management Ability to work in self-directed, fast-paced, results-oriented environment Comfortable dealing with ambiguity; entrepreneurial mindset and ability to lead a team

Keyskills :
salesmarketinglife insurancebusiness developmentinsurancedata analysisdata analyticsgoogle analyticssenior managementusability testingcustomer journeys

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