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EMarketing Lead- SWAL Pune Zone(Maharashtra and Gujarat)

8.00 to 10.00 Years   Pune   13 Aug, 2021
UPL Limited
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryChemical / Plastic / Rubber / Glass
Functional AreaMarketing / Communication
EmploymentTypeFull-time

Job Description

About UPLUPL is a leader in global food systems and with the acquisition of Arysta LifeScience, is now one of the top 5 agricultural solutions companies worldwide. With revenue of US$5 billion, UPL has presence in 130 countries. With market access to 90 percent of world s food basket and focused on high-growth regions, UPL represents a compelling value proposition for growers, distributors, suppliers and innovation partners in a consolidating market. UPL offers an integrated portfolio of both patented and post-patent agricultural solutions for various arable and specialty crops, including biological, crop protection, seed treatment and post-harvest solutions covering the entire crop value chain.JOB DESCRIPTION- Marketing Lead (SWAL Zone/SBU)JOB TITLE : Zonal Marketing LeadDEPARTMENT : Sales & Field Marketing POSITION REPORTING TOAdministrative reporting to Zonal Business Head & functionally reporting to Head - Field Marketing OBJECTIVE:Responsible for implementation of marketing strategies in the zone, subject to budget parameters at Regional and Territory levels and support zonal sales objective.JOB RESPONSIBILITIES:

  1. Initiate development of campaign plans for brand promotion of specific products
  2. Implement crop specific/ product specific/ segment specific marketing strategies
  3. Organize strategy meets and trade meets in coordination with the sales team
  4. Facilitate the sales team in achieving their objectives/ budgets/ targets thru :
(a) Enriching their product knowledge(b) Monitoring sales campaign with specific objectives like - liquidation, demonstrations and farmer meets, field days, conduct post market campaign audits(c ) Arranging promotional inputs timely such as leaflets, posters, banners, POP(d) Allocation of Demo samples(e ) Allocation and monitoring of sales promotion spend budgets at Region and Territory level depending up on the potential and priorities (f) Scrutinizing and clearing the promotional expenses claims for issuing credit notes / disbursement(g) Participation in selection process of Temporary staff
  1. Develop market intelligence & knowledge conducive to business development, by assessing the regional crop wise / product wise potential and existing market size
  2. Guide sales team in identifying the right product fit against competition.
  3. Give timely communication of relevant marketing information and also submit weekly, monthly marketing reports for review
  4. Assist in Govt. subsidy business and Institutional business in consultation with Zonal Manager
  1. Assist in obtaining the sales permissions from the Department of Agriculture and arranging Principal certificates
  2. Maintain rapport with Agricultural Institutes, Research Stations, KVKs.
  3. Provide guidance in arranging Product/ Strategy meets and Trade Meets .
  4. Maintain data regarding dealers, farmers / village level.
  5. Provide weekly MIS to Field Marketing Head
  6. Work in consultation with Field Marketing Head on implementation of marketing strategy for respective zone
KNOWLEDGESKILLSATTITUDE/ MOTIVES/ BEHAVIOURAL TRAITSJOB REQUIREMENTSKnowledge of : - Good knowledge of concerned crops, products, commodity behaviorsPlanning & OrganizingCreativityEDUCATION :Communication SkillsAssertivenessEssential Qualifications (Must possess):Problem solvingTeam workingB.SC (Agri)- Demographic knowledge of marketsRisk assessmentDesirable (Preferred qualifications) : M.Sc. Agriculture / Marketing Mgmt- Uptodate knowledge of product marketing practicesInterpersonal relationshipsRELEVANT EXPERIENCEMinimum years :- An understanding of farmer psychologyCoordination Skills8-10 yearsNATURE OF CONTACTINTERNAL CUSTOMERS*EXTERNAL CUSTOMERS** ANY OTHER SPECIFIC Exchanging informationREQUIREMENT :Answering queries Extensive travellingDealing with complaints Persuading or influencing for actionWorking and staying in rural environmentNegotiatingAny other :* Internal customers: Team members, colleagues, senior colleagues within and outside your department.** External customers: Customers, clients, suppliers, business associates, public agencies etc.We are all about connecting with people, in a human way showing respect, demonstrating trust, celebrating diversity. For us technology is an enabler, not the endgame. We see the value in human connectivity and how it creates new opportunities for everyone. With this, comes our promise to protect people s safety in every way we can.,

Keyskills :
advertisingfield marketingmarketingproduct marketingmarket researchwinning others overbrand promotionsalesfood systemsmarket accesssales promotioncrop protectioncampaign plansbrand management

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