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good opportunity Unit Manager

3.00 to 5.00 Years   Pune   16 Jun, 2023
Bajaj Finserv Lending Ltd
Job LocationPune
EducationNot Mentioned
SalaryNot Disclosed
IndustryBanking / Financial Services
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

    Duties and Responsibilities - 3. PRINCIPAL ACCOUNTABILITIES (Accountabilities associated with the job) Customer obsession and governance Relentless focus on making customer interactions non-intrusive; using content to create a frictionless experience Zero tolerance for content errors create checks and balances in the production system Work with all internal stakeholders to ensure that the final output to the customer is of the highest quality Deliver a human-centered content to assist customer journeys identify pain points and design solutions that deliver superior digital customer experience. Own and deliver the KPIs for a zero-error environment increased journey completion rate and high NPS. Work with cross-functional teams to directly influence customer roadmaps that deliver best-in-class digital experiences. Guidelines and SOPs Build a comprehensive set of guidelines and SOPs for all customer-facing marketing stimuli that is easy to use by businesses yet creates a distinct identity for the brand Socialize guidelines and SOPs drive adoption course correct if necessary and ensure their clear understanding across all users Reviews & Audits Conduct timely frequent audits to ensure that the brand is getting properly represented and factual business information is being adhered to Review multi-format content (text video graphic static dynamic) to ensure that they comply with the set guidelines Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice. Create checks and balances in the system so that all customer-facing content is first time right every time Workflow design & automation Use automation to monitor and track brand content and communication infringements Set up processes to measure and take corrective measures standardize workflows and track their adherence Track corrective actions and drive their closure Reports & dashboards Present findings of reviews in a structured and easy-to-consume insightful manner Send out regular updates to relevant stakeholders Use data visualization tools to enhance report viewing Partner ecosystem development - Comfortable with discussing details of sensitive subjects with a larger team and stakeholders comprising of members from both genders - Ability to analyse data with an unbiased approach and formulate guidelines based on the same - Experienced in penning SOPs and similar manuals to standardise the workflow - Preparedness to challenge and question existing guidelines and policies and approve or disapprove changes - Work on large volumes of data and interpret insights,SKILLS AND KNOWLEDGE (Minimum acceptable proficiency for this job which best indicates the education and/or experience requirements of this job and not the incumbent) Educational Qualifications Qualifications & Work Experience 3-5 years of relevant experience in content marketing, experience in customer experience and ecommerce digital marketing will be an advantage Masters in Mass Communication from Tier 1 colleges; certification in digital marketing/content marketing will be a bonus Excellent command over the English language Hands-on experience of writing, editing and Content Governance tools Sound understanding of SEO (including technical SEO) and Google Analytics Ability to handle complex briefs and ideate out of the box Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences Detailed orientation & very structured thinking, think of customers entire journey and experience.

Keyskills :
corrective actionscustomer journeysmass communicationdata visualizationcustomer focusbankingcustomer experience

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