Manager - Channel Activation - FMCG/FMCD

Job Description

Channel Activation Manager - FMCG / FMCD IndustryJob Responsibilities :- To implement and track Trade Marketing programmes for retailers with commercial and marketing teams designed to increase sales and brand presence- To carry out specific Trade Marketing programmes, respecting company commercial policies, company strategy with the retailers and brand equity- To report sales needs and field intelligence to Trade Marketing Manager, commercial and marketing teams- To monitor and improve processes to better link marketing and commercial activities- To manage budget and ROI for his specific Trade Marketing activitiesKey Deliverables :- Annual channel growth strategy and planKey Relationships :- Internal Stakeholders - Marketing, Field Sales, Supply Chain, Consumer and Market Insights- External Stakeholders - AgenciesRequirements :Education : MBA - FulltimePhysical Demands (e.g. % travel) : Local position. Travel will be limited and need basedKey Success Factors :- Analytical skills- Retail mass experience- Communication skillsImmediate Closure :Candidates from - FMCG / CONSUMER DURABLE / LUGGAGE / HOME APPLIANCES / KITCHEN APPLIANCES / ELECTRICAL GOODS PreferredPAN India Recruiters,

Keyskills :
strategyretailtrade marketingfield salessupply chainchannel growthsalesmarketing