Area Sales Executive

2.00 to 6.00 Years Delhi 24 Jun, 2021

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	FMCG / F&B
Functional Area	Sales / BD
EmploymentType	Full-time

Job Description

Position Title: Territory Sales in charge Function: SalesKey Stakeholders:Internal:

Sales Admin,
Depot,
Quality

External:

AW & AWSM,
Retailers,
Wholesalers (W/S)

Educational Qualification: GraduateDesired Competencies:Market Execution, Business Development, Channel Partner Management, Selling & Negotiation,Key Responsibilities:Ensure achievement of secondary sales targets

Setting objectives for AW
Breaking objectives for AWSM (beat-wise)
Ensure communication of objectives to AW
Periodic tracking of objectives

AW Management

Align, support & motivate AW to meet business objectives
Ensure adequate infrastructure & systems
Act as a commercial interface between AW & BIL

Coach, manage & evaluate AWSM performance

Coach AWSM on BIL best practices & WOW
Train AWSM on Sales Call Process
Evaluate their performance Periodically
Provide on the job support / guidance for addressing territory specific issues

Ensure adequate service level in market & build business in existing & new outlets

Ensure adequate servicing at dealer points
Maintain relations with existing dealers
Increase the depth and width per dealer
Prospect new outlets
Perform activations as per decided by ASM

Execute visibility implementation & Merchandizing

Ensure adherence to plan-o-gram
Ensure execution of primary & secondary Merchandizing
Ensure execution of Visibility Implementation

Implement launch of new consumer promos / trade schemes & new products

Operationalize new product through communication & sampling
Effectively communicate schemes to AWSM to ensure right sell-in at the dealer point
Track & review performance of new products / schemes

Market Intelligence

Collect & report required market information on competitor activities like promotions (trade & consumer), service day, off-take, prices, new launches, visibility etc

Maintain records & systems

PJP data
MIS reporting
Ensure Hub of UDAAN

Represent Britannia for consumer complaints

Visit consumer to address & sort quality complaints.
Inform Quality about status of complaint

Keyskills :
salesmarketingbusiness developmentretailtargetchannel partner managementservice levelsecondary salesterritory salespartner managementsellingoutletsrecordsbusinesssamplinglaunchesbil

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Area Sales Executive

Job Description

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