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CRM Manager-Loyalty Programs

3.00 to 8.00 Years   Delhi   06 Dec, 2022
Job LocationDelhi
EducationNot Mentioned
SalaryRs 6 - 12 Lakh/Yr
IndustryRetail
Functional AreaMarketing / CommunicationERP / CRM
EmploymentTypeFull-time

Job Description

    Hiring ! CRM Manager-Loyalty programs,Company-North Indian retail chain(fashion & lifestyle stores)Salary-Up to 12lacsExperience- 4-10 yearsLocation- Model town, DelhiResponsibilities:
    • Designing communication framework with customers through different mediums based on demographic, purchase behavior and RFM.
    • Plan and execute ad-hoc non-recurring activities, strategies to increase customer engagement.
    • Plan and execute customer segmentation. Loyalty programs activity based on geographic and demographics of all online and offline stores.
    • Manage customer database and interact with necessary stake holders for smooth functioning.
    • Analyzing customer behavior and planning of promotions accordingly.
    • Expanding the customer database by up selling and cross selling.
    • To prepare customer database for regular calling and sending updates.
    Key Performance Indicators:
    • Retention % of existing customers.
    • Growth in walk-in ticket size in the stores.
    • Loyalty sales growth.
    • % dropout in customers.
    • Revival of old customers.
    • Total Purchase value growth for customers, corporate selling and Tie ups.

Keyskills :
crm managementmarketing communicationloyalty marketingloyalty programsrewards programsclpdata analysis

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