Deputy General manager (L4)- Lead Brand Manager (EV)

10.00 to 14.00 Years Delhi 30 Mar, 2023

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	Automobile / Auto Ancillaries
Functional Area	Marketing / Communication
EmploymentType	Full-time

Job Description

To ensure right brand imagery of products, building equity of brands in the portfolio within allocated budgets for achievement of desired volumes, top line, bottom line and market share.Dimensions of the position: Financial-Direct Reports- NoneEducationMBAWork ExperiencePersonal Profile: Education:MBA with minimum 10 years of experienceSkills: 1. Brand Building 2. Business Acumen 3. Digital Orientation 4. Marketing Communication 5. Product ManagementRelevant Experience : Minimum 10 years of experience in an Automobile sector, with relevant experience in Sales/ Marketing/ Product Development with a deeper understanding of customers in this categoryJob Responsibility: Brand Management Sustaining product performance over the life cycle by continuous market interventions Ensuring expansion of digital footprint of the brand by close coordination with Digital Team Develop Product Pricing keeping in mind business objectives and competitive landscape. Product Strategy and Management Develop short term product interventions over the product life cycle Share / continuously engage with product lines to have the right mix in terms of features, content and pricing Share market intelligence, customer VOC on a timely basis so that it goes in product development Continuously engage with PL to ensure NPI gateways are adhered to and launched in time. Financial Management Delivering on top line and bottom line metrics Ensuring media mix in line with FME budgets. Choice of Media Mix to deliver on FME Budgets and brand metricsTata Motors Leadership CompetenciesCustomer Centricity - Anticipating, understanding and focusing efforts on meeting the customer (stakeholders) needs or expectationsDeveloping Self and Others - Recognizing continuous development is essential for success and taking steps to develop self and helping others to excelDriving Execution - Translating strategy into action and executionLeading by Example - Encouraging and following ethical standardsLeading Change - Recognizing the need for change, initiating and adapting to changeMotivating Self and Others - Inspiring teams and individuals,

Keyskills :
salesmarketingbusiness developmentshare marketproduct pricingbrand managementproduct strategyproduct development

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Deputy General manager (L4)- Lead Brand Manager (EV)

Job Description

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