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Deputy Manager - Marketing

5.00 to 10.00 Years   Delhi   30 Sep, 2021
Mahindra business & consulting services p ltd
Job LocationDelhi
EducationNot Mentioned
SalaryNot Disclosed
IndustryManufacturing
Functional AreaSales / BD
EmploymentTypeFull-time

Job Description

Responsibilities & Key Deliverables

  • Successful implementation of key strategic products / crop / segment strategy in the Cluster core activity.
  • Steer placement & liquidation strategy in coordination with Head of Sales & Sales Team in accordance with crop segment strategy.
  • Facilitate the sales team in achieving their objectives / budgets / targets through:
    • Enriching their product knowledge. Preseason training for team of field assistants/TM s for focused crops with sharp focus on key products.
    • Monitoring liquidation campaign with specific objectives like fast liquidation, demonstrations and farmer meets, field days etc
    • Utilizing promotional inputs timely such as leaflets, posters, banners, POP
    • Propose for Demo samples and get formal approval from ZO/HO.
    • Monitoring of sales promotion budgets at Cluster, Region and Territory level depending upon the potential and priorities.
  • Develop market intelligence & knowledge conducive to business development, by assessing the regional crop wise / product wise potential and existing market size.
  • Give timely communication of relevant marketing information and also submit weekly, monthly marketing reports for review.
  • Maintain rapport with Agricultural institutes, Research Stations, KVKs.
  • Provide guidance in arranging Product / Strategy meets and Trade Meets .
  • Implementation of promotional budget based on HO direction.
ExperienceMinimum 5 years of experience in Marketing / Sales with understanding of the appropriate marketing tools and principlesIndustry PreferredQualificationsbsc Agriculture , MBA ( preferred )General Requirements,

Keyskills :
salesclusterresearchbusiness developmentcropsales promotiondocumentationbannersfinancewinning others overmisinsurancetrainingcustomer servicemarket intelligenceposters

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