Digital Marketing Specialist

6.00 to 8.00 Years Delhi 11 Jul, 2022

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	Automobile / Auto Ancillaries
Functional Area	Marketing / Communication
EmploymentType	Full-time

Job Description

To evaluate website traffic according to metrics such as a number of visitors, visitor demographics, session length, conversion rate, new customer acquisition cost, and more.
To monitor customer interactions for insights and data.
To manage and assess the customer life cycle and the digital experience life cycle.

To use a digital experience platform to assess customer feedback, data, and analytics, as well as improve the overall digital experience and customer experience based on analytics and derived insights.

To create an ecommerce strategy and other digital sales strategies.
To create the digital experience strategy and assisting with the customer experience strategy.

To coordinate their efforts with their organization s human resources department, operations manager, project management teams, and more departments as needed.
To work closely with the digital marketing team to ensure alignment on key messages, goals, and overall experience
Assisting with the organization s digital transformation efforts.

Technical ability in building websites, often with WordPress or other content management systems
Experience working with content management systems and web content management
Concrete understanding and background in SEO
Working knowledge of programming languages, such as CSS or HTML
Working knowledge of new tools in digital experience and customer experience, along with established tools such as Google Analytics, Tag Manager, and Webmaster tools
Strong understanding of digital marketing principles
Well-developed communication skills
Knowledge of best practices and trends in digital channels for sales and customer feedback such as social media, chatbots, ecommerce, websites, digital advertising, and more

6-8 years of experience in the digital space
An ability to design and make the customer experience better through a clear vision and strong client relationship is crucial, as is working towards building customer satisfaction, loyalty, and referrals. Using data from customer experiences to get insight into their perspective is imperative when looking to grow and improve the digital customer experience and build customer loyalty to the brand.

Keyskills :
google analyticsmarketingresearchweb site productioncontent managementcontent management systemslife cycleweb contentsocial media

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Digital Marketing Specialist

Job Description

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