E2E Consumer Experience/Digital Ecommerce

Job Description

Are you someone with a vision to venture into new business horizons by leveraging excellent strategical capabilities Were hiring for Leadership levels within a global consulting MNC and looking for people who come from top business schools & consulting background with 1-12 years of industrial experience. Join us as we explore the extra mile!We are looking for people with consulting backgrounds in FMCG/CPG domains and experience in verticals-- Demand Generation:
• Analyse clients business, market, competitors and make appropriate inferences. Interpret data in context of industry and company specific issues.
• Drive opportunity origination by bringing in media and marketing expertise across Digital commerce channels to structure and solution client problems
• Lead discussions with client stakeholders (CDO, CMOs, Marketing Head, Category Leads, Channel Heads, Brand Leads etc.) and marketing operations teams to drive overall project delivery and track timely completion of deliverables.
• Define a client s Digital Commerce marketing, brand and media strategy across D2C, B2B, B2B2C channels (including O2O) across different platform archetypes
• Define the traffic/consumer/demand growth agenda for the client across Online media (Display, Search, Social, Video etc) including Retail Media (Paid Search, Category Visibility, Live commerce, Influencer commerce etc) and lay the roadmap for innovative advertising opportunities
• Assess current maturity on traffic/consumer growth (demand generation) capabilities and provide inputs to scale up client s capabilities by establishing market/category benchmarks and blueprint interventions in line with gaps identified
• Design processes/interventions around consumer growth/shopper growth on owned, paid and earned channels for clients incl. audience definition, campaign planning, media planning, content marketing, performance marketing, CRM enabled activities, data acquisition, campaign implementation, reporting and analytics etc
• Design and develop roadmaps for partnerships with agencies, Ad-tech and Digital Commerce Platforms and vendors
• Evaluate consumer data and technology solutions from rich understanding of the landscape and the capabilities required to enable digital commerce marketing operations
• Build Data and Analytics frameworks to monitor operational performance and generate insights to drive business efficiencies
• Roadmap for Digital Commerce Innovations/Models across Media Channels, Tech, Category trends, Product Development, Content practices, Partnerships, to augment user growth
• Address complex business challenges by breaking down unstructured problem into structured modules and find solutions by following the fundamentals of issue-based problem solving.
• Construct components of business case and value analyses such as market penetration, consumption trends, market share, costs under various heads, and so on.
- Shopping/Conversion User Experience:
• Analyse client s business, market, competitors and make appropriate inferences. Interpret data in context of industry and company specific issues.
• Drive opportunity origination by bringing in Digital commerce and market expertise to structure and solution client problems
• Lead discussions with client stakeholders (CDO, CMOs, Marketing Head, Category Leads, Channel Heads, Commercial Head, Brand Leads etc.), Channel Partners, Customers to drive execution and manage overall project delivery
• Define a client s Digital Commerce growth strategy across D2C, B2B, B2B2C channels (including O2O) across different platform archetypes especially focusing on improving CRO (Conversion rate optimisation), Repeat rates, Average revenue per buyer, Basket size etc
• Assess current maturity on platform partnerships, product merchandising, consumer engagement, and shopper marketing capabilities and provide inputs to scale up client s capabilities by establishing category benchmarks and blueprint interventions in line with gaps identified
• Design processes/interventions with focus on improving content led on-page performance, user experience testing/optimisation, funnel optimisation, search leadership, shopper segmentation, on-platform engagement, retention/loyalty improvement for clients
• Define the right price pack architecture to enable interventions around assortment (Hero SKUs, SKU rationalisation, bundling strategy etc) and pricing (promotion planning, competitive assessment, price optimisation etc)
• Design and run campaigns aimed at improving basket buying, subscriptions, personalisation, data enrichment, memberships, loyalty etc
• Enable joint business planning, assortment management, pricing and promotion management, product merchandising, storefront management for clients
• Build and institutionalise analytics frameworks to monitor operational performance and drive growth from generating shopper insights through Price & Promotion, Basket affinity, Product Affinity and Shopper (RFM, CLVM) Analytics using analytics tools
• Address complex business challenges by breaking down unstructured problem into structured modules and by following the fundamentals of issue-based problem solving
• Construct components of business case and value analyses such as market penetration, consumption trends, market share, costs under various heads, and so on.
-Fulfillment/Supply Chain:
• Lead discussions with client stakeholders and development teams to drive execution as well as manage overall project delivery and track timely completion of deliverables
• Drive opportunity origination by bringing in Digital commerce and market expertise to structure and solution client problems
• Define a client s Digital commerce operations and fulfilment strategy across D2C, B2B, B2B2C channels (including O2O) across different platforms and fulfilment models (inhouse, drop shipment, click & collect etc)
• Assess current maturity on digital commerce fulfilment operations/supply chain capabilities and provide inputs to scale up client s capabilities; Recommend actions on improving fulfilment performance
• Set S&OP processes and plan interventions around demand planning, channel management, master data management, network optimization, inventory management, order management, last-mile logistics etc for the Digital Commerce channels
• Evaluate data and technology solutions required to enable and improve fulfilment/operations for digital commerce/omni-channel constructs
• Provide a perspective on ways of working with multiple supply side partners (distributors, enablers, logistic providers, tech vendors etc) including commercial assessment across markets
• Generate insights from data to improve On Shelf Availability, Case/Order fill rates, and suggest best practices to drive improvement on customer/partner SLAs
• Lead delivery including product/platform-based implementation in a functional capacity
• Address complex business challenges by breaking down unstructured problem into structured modules and find solutions by following the fundamentals of issue-based problem solving.
• Construct components of business case and value analyses such as market share, sales, costs under various heads, and so on
• Analyse client s business, market, competitors and make appropriate inferences. Interpret data in context of industry and company specific issues.
Bring your best skills forward to excel in the role:
• Strong Understanding/Experience across Digital Commerce Archetypes (Marketplaces, E-tailers, Last-Mile players etc) across India, South-east Asia
• Strong Understanding/Experience across Consumer Goods Industry segments (Food/NoLo Beverages, Alco Bev, Beauty & Personal Goods, Home and Personal Care, Nicotine & Beyond and Agribusiness); Online Retail, Fulfilment Services experience will be a plus
• Strong project management skills align a team with the strategic goals of a project
• Ability to effectively work with heterogenous teams in a large, global organization
• Excellent communication, interpersonal skills, and presentation skills with an aptitude for compelling storytelling
• Cross cultural competence with an ability to thrive in a dynamic environment
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Keyskills :
market sharemaster data managementonline mediamaster data