Manager of Loyalty Marketing India & Southwest Asia

Job Description

* Scope of Job Manages Loyalty Marketing strategy in all markets within the India & SWA region, including but not limited to driving loyalty in India and develop marketing efforts to increase Hyatt s market share of loyalty. Job Description
• Understand what drives loyalty in India and develop marketing efforts to increase Hyatt s share of loyalty wallet
• Research the regional competitive landscape and address opportunity areas to maintain competitive positioning of World of Hyatt
• Assess opportunities increase on-property recognition elements of program across base and elite tiers for domestic travellers
• Possess knowledge of factors driving intra-regional and inter-regional stay behaviour
• Implement strategic World of Hyatt direction and regionalization as required
• Partner with Digital Marketing team to create and execute social media strategy for awareness and acquisition
• Localize World of Hyatt messaging and develop country-specific offers across channels for domestic travellers
• Execute strategic regional partnerships (airlines, financial, etc.) to meet strategic business needs including increased awareness and acquisition
• Serve as local point person and corporate liaison on all aspects of the loyalty program, including global initiatives, hotel standards and Meeting Planner Rewards
• Expand non-traditional acquisition opportunities in the Indian market
• Utilize data and results to engage Regional senior management, Area Vice-Presidents and hotel teams and ensure they are educated on the effect of World of Hyatt on their business and develop action plans with hotels to improve results
• Periodic training with Key stakeholders for implementation of World of Hyatt initiatives
• Disseminate monthly reports to the stakeholders on key metrices and create short term strategies to leverage the loyalty program
• Liaise with regional leadership on World of Hyatt innovation and market related
• Support new hotel openings with loyalty marketing plan and empower select hotel employees to serve as task force member to complete World of Hyatt training
, * Qualifications
• A minimum 5 years of overall work experience in loyalty marketing capacity, including 2 years at managerial level.
• A Loyalty Marketing experience across a variety of product and service categories. Hospitality industry experience an added advantage but not essential.
• Proficient in all Microsoft programs.
• Experience working in a multi-national corporation and in a matrixed environment.
• Ability to travel as required.
• Proven analytical ability to understand the hotel business or other related business categories and apply that knowledge to developing marketing programs and communications.
• Outstanding past results in developing and executing loyalty marketing programs.
• Strong oral, written communication and presentation skills must communicate effectively with all levels of the organization (hotels, regional leadership and corporate leadership)
• Ability to build strong relationships across a diverse cross-functional environment.
• Keen ability to influence others at peer and senior level in a highly matrixed environment.
• Strong organizational skills and attention to details with ability to multi-task.
• Record of innovative, fresh thinking and ability to find new way to solve problems.
• Ability to effectively train and motivate people.
• Highly motivated, solutions-oriented self-starter with adaptable teamwork style either as a leader or as part of a team
• Bachelor s degree required (in marketing or business management preferred)
• Fluent in spoken and written English

Keyskills :
build strong relationshipssocial mediaproduct differentiationmarket share