Manager - Trade Marketing - FMCD

8.00 to 16.00 Years Delhi 17 May, 2023

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	IT - Software
Functional Area	Sales / BD
EmploymentType	Full-time

Job Description

- Planning & execution of Trade marketing promotions/programs for entire brand portfolio across channels/region : - Build calendar for each activity on the basis of building blocks. - Execute as per plan by proper communication down the line to Regional Trade Marketing teams and Sales team (GMs/RSMs) - Tracking and monitoring of the same through proper tracking mechanism - Planning and execution of occasion/festival/event based promos/programs - Planning and execution of loyalty programs for Trade partners and aligning them to business goals. - Develop CCP programs in coordination with brand team and execute the same though the regional Trade marketing and sales team. New business development - expansion/activation : - Planning execution of Portfolio Model stores - Assist GMs in execution of new outlet/town opening plan Visibility : - Plan/implement merchandising/visibility progress - POSM sourcing & execution - Vendor management Cost and process compliance : - Budgeting for TM spends across all brands/channels/regions - Process/Policies/Protocol to comply with SOM specified requirements on Trade Marketing - Prepare cogent data analysis of effectiveness of money spent Training and Development of Front Line : - SE/SR/Merchandiser/3P manpower - Training/Motivation/coaching - Tracking effectiveness and take corrective actions People development : - Motivation/ Coaching/ Training of each team member to align the TM team towards the business objectives - Set clear objectives with each team member which are consistent to organizational goal - Review progress results, objectives and take corrective actions - Set training objectives for the team to ensure development,

Keyskills :
data analysistrade marketingvendor managementprocess compliance

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Manager - Trade Marketing - FMCD

Job Description

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