Marketing & Communications Manager-Ibis India

3.00 to 4.00 Years Delhi 15 Dec, 2021

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	Hotel / Restaurant
Functional Area	Sales / BD,Marketing / Communication
EmploymentType	Full-time

Job Description

Primary Responsibilities Marketing & Communication

Taking brand strategy ownership
Fixing brand guidelines, brand vision and value proposition for the short as well as the long term
Translating brand elements into plans and go-to-market strategies
Manage a team of marketing people working on marketing initiatives.
Manage annual marketing budgets and measure and report performance of all marketing campaigns, and assess ROI and KPIs
Monitor market trends, research consumer markets and competitors activities
Maintain good working relationships with local and international media, creative, digital and media agency.
Maintain current media lists: local and international travel, leisure, lifestyle, entertainment, business and food editors
Explore valuable media trades where appropriate
Maintain photo/electronic library of the brand.
Maintain updated press kit to include news releases, Executive Committee biographies & photos
Establish PR & Communications programs that will benefit and support sales and F&B strategies and initiatives
Assist the hotel in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.)
Assist the hotels in the development and production of signage, menus, and other F&B collateral materials.
Contribute to employee newsletter, announcements and other printed materials published by the Talent & Culture department
Monitor all printed materials to ensure adherence to corporate identity standards.
Coordinate all special events and promotions with the aim to maximize publicity

Team Management

Interview, select and recruit team members

Identify and develop team members with potential

Conduct performance review with the team

Constantly monitor team members appearance, attitude and degree of professionalism

Develop, conduct and maintain all staff training programs for team members, focusing on their development needs, providing them with new skills to meet the changing needs of the business

Keyskills :
corporate identitysales supporttraining programsinternational mediaperformance reviewhotelbrand strategyadobe creative suitesalesmarket trendsmarketing campaigns

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Marketing & Communications Manager-Ibis India

Job Description

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