Marketing Manager

Job Description

Job PurposeTo work in team for the formulation and execution of the Middle-East and Africa (MEA) marketing strategy. Support the team to execute world class awareness, press, lead generation and new business development, customer retention and channel marketing programs. Execute individually on the marketing plan for the Africa part of the region ensuring join up and efficiency with the team member owning execution on the activity for the Middle-East.Provide demonstrable contribution to the results of the business of Sophos in MEA and work alongside the senior leadership team for the region working closely with the RVP Sales MEA.As a member of the EMEA Marketing Team, input in to and support the overall business strategy for the region, working with your colleagues across the region.Provide insight and strategies for evolving Marketing at Sophos through feedback from MEA market needs and performance.Duties & Responsibilities

• Devise, maintain and present a 12-month rolling marketing strategy for MEA to the RVP Sales MEA and NEMEA & WE Director Marketing, drawing on the Corporate Marketing team to ensure consistency of approach.

Meeting Company and Marketing Objectives through Field Marketing Excellence

• Working with the regions Sales leadership team, create and deliver the Regional Marketing strategy that meets the regions business goals through the delivery of World Class Field marketing.
• Support the regional GTM plan for all products, product launches and regional campaigns in region
• Set campaign goals and track against those goals for campaign plans

Expand Sophos visibility and awareness - Develop a region-appropriate awareness strategy including:

• Introduce creative, cost-effective corporate advertising campaigns
• Work closely with the PR Manager for MEA ensuring you are aligned on the strategy to drive awareness in the region
• Maximize exposure/return at industry and other events

Demand Generation Programs:

• Increase lead generation, improve lead scoring and management process, and billings yield
• Work with the EMEA SDR Manager to meet or exceed the goals set for Marketing Waterfall for the region in line with Regional Billings growth
• Meet or exceed the goals set for ROMI (either direct or passport model) for all marketing investments. Continuously review the marketing mix to ensure optimal execution (events vs on-line etc)
• Identify bottom 5 10% of underperforming programs and agree a regional strategy to improve or stop to reinvest in other activities
• Report monthly/bi Q and Q results for region and any corrective actions required
• Partner with the central digital team to develop our overall digital awareness and demand strategy

Drive Channel Best initiative through enhanced Channel To and Channel Thru programs

• Show visibility of Channel Thru investments and demonstrate return on investments. Participate in the measurement of MDF programs and new partner leads
• Report on how Channel Thru investment are supporting region s NN goals.
• Set goals and track against partner recruitment & enablement
• Make strategic investment decisions on all marketing investments to/through channel
• Embrace the new Sophos Rewards and MDF tracker platforms with a goal of 100% of MDF request and all SPIFFs to be managed through the platform (as regional situations allow)
• For SPIFFs and other incentives, monitor, track and report on results and returns. Marketing is accountable for investments & results
• Ensure excellence in execution for Partner enablement activities including regional Partner roadshows & and Summits.

Operational Excellence and Communication of Marketing Plan

• Ensure that region s field budget expenditure meets the plan for each quarter and provide best value for Sophos. Work with the Marketing Director NEMEA & WE to make any adjustments/phasing changes as necessary. Ensure POs and accounting rules are met.
• Ensure visibility of the Region s marketing activities and outcomes driving an effective internal communication strategy.
• Ensure you are aware of and follow compliance requirements, contract rules and all other internal marketing policies.
• Ensure all vendors have an appropriate SoW and/or contract in place and appropriate use of SCRaP and other internal approval processes

Broader Contribution & Innovation

• Meet the regional targets set for each of the Campaigns
• Aim to share regional best practice and demonstrate a quarterly example of best practice application through the year
• Initiate and promote examples of originality in marketing approach. Share these ideas with the broader team with a view to encouraging wider adoption of successful activity.
• Advise and help drive Sophos overall marketing strategy through partnership and collaboration with other marketing areas (Operations, Corporate, Product Marketing etc). Raise any concerns and help drive to resolution.

Experience & Skills

• Excellent Knowledge of the Technology market or related industry and its dynamics
• Experience in complex, strategic channel management preferably including 2 tier distribution.
• A minimum of 5 years experience working in a Marketing teams
• Track record of working proactively with sales and channel teams.
• Experience working within a global organization with colleagues based in multiple countries
• Developing fully costed programmer/campaigns managing to budget and ROI metrics.
• Experience of working within emerging & developing markets.

Equal Opportunity EmployerSophos is committed to equality opportunity in all areas of its work. All qualified applicants will be treated in a fair and equal manner and in accordance with the law regardless of gender, marital status, race, religion, color, age, disability or sexual orientation.If you choose to explore this opportunity, and subsequently share your CV or other personal details with Sophos, these details will be held by Sophos for 12 months in accordance with our data protection policy which can be found here and used by our recruitment team to contact you regarding this or other relevant opportunities at Sophos. If you would like Sophos to delete or update your details at any time, please reply to this or other emails from Sophos clearly stating your request, or follow the steps set out in the data protection policy describing your individual rights. If you have any questions about Sophos data protection practices, please contact dataprotection@sophos.com.,

Keyskills :
advertisingbusiness developmentmarketing strategyfield marketingbusiness strategycorrective actionsmarketingbrand managementnew businesslead scoringnew business developmentborder controlproduct marketingsaleschannel marketinglead generation