McCain Manager Category Ination

5.00 to 10.00 Years Delhi 21 Apr, 2022

Job Location	Delhi
Education	Not Mentioned
Salary	Not Disclosed
Industry	FMCG / F&B
Functional Area	Sales / BD
EmploymentType	Full-time

Job Description

Primary Purpose of Role : Responsible to develop plans and execute Category and Innovation based projects. Incumbent will champion Category strategy, brand activations and McCain India global Innovation initiatives from Conceptualization to Development to Marketing. You will support the business Growth by participating in brand strategy discussions, understanding consumer needs for development of new concept & products. You would work closely with the research team & R&D for product development & consumer testing. You will be required to drive the Marketing Communication through collaboration with agencies on, packaging, collaterals, activation and PR. Work with various stakeholders to ensure success of Marketing initiatives.Roles and Responsibilities & Key Deliverables : - Drive 360-degree brand campaigns, heading a P&L for marketing budget including digital spends- Planning and implementing marketing strategy collaborating with cross functional teams and external stakeholders.- Responsible for managing all agencies pertaining to content creation, media buying, promotional events, customer research, PR including print media, and trade marketing partners (OOH, OTT and ATL etc)- Responsible for driving the revenue growth in specific consumer segments by designing consumer value proposition through extensive insights- Responsible for driving the revenue growth in specific consumer segments by designing consumer value proposition through extensive insights- Organizing and executing the Product Launch Events, Loyalty Schemes for channel partners, designing festive and mega offers.- Building brand assets for key accounts, revamping microsites for generating leads, and managing loyalty program for retaining the customers- Launching multi-platform digital activations to drive awareness, reach and generating leads in line with the business objectives- Developing concept & product conducting relevant researches to gain Consumer and Operator insights- Developing, implementing and executing strategies and initiatives for the Indian market in Food Service channels.- Developing and executing new launches while working with the cross functional team for Product development- Work closely with the global research & R&D Team on the global projects- Analysing market and category dynamics- Controlling the marketing budget to maximize its return of investment- Participating in Demand Planning and S&OP processesKnowledge/Experience : To effectively perform in this job the position holder must have:- 5-10 years of experience in relevant category/ FMCG included- Excellent communicator - both written and verbal, Interpersonal, influencing skills, strong analytical skills.- Ability to think and executeBehavioural Competencies : Qualifications:- Record the ideal qualifications for someone to take on this position (note: current incumbents may have different backgrounds).,

Keyskills :
product launch eventsprint mediakey accountsmedia buyinglaunch eventsproduct launchbrand strategydemand planningtrade marketingbusiness growthbrand campaigns

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McCain Manager Category Ination

Job Description

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